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Budweiser FA Emirates

FA Cup on the verge of being rebranded Emirates FA Cup in £30m 3-year deal


By John McCarthy, Opinion editor

April 29, 2015 | 2 min read

The Football Association (FA) is set to sign a £30m deal which could see the FA Cup redubbed the Emirates FA Cup.

This season the competition went without a sponsor after Budweiser failed to renew its £9m-a-year deal.

The tabled £10m-a-year deal from Emirates would top the previous agreement with the US drinks brand. Furthermore, instead of an “in association” sponsorship the 144 year competition will be fully rebranded as the Emirates FA Cup.

An FA spokesman told the Guardian: “We remain in discussions with a number of parties regarding FA Cup partner opportunities.”

The FA Cup board is set to discuss the deal on Thursday.

If it is finalised, Emirates will extend its presence in the UK, with it already sponsoring Arsenal FC’s jersey and stadium in a £150m five-year deal signed in 2012.

Budweiser FA Emirates

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