Reverberate: US media and marketing news you need to know – Apple: iPhone up, iPad down, Google's EU news pledge & ESPN sues Verizon
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Apple reported second quarter revenues of $13.6bn, a 33 per cent year-on-year increase. The Washington Post attributed the growth to better-than-expected iPhone sales.
2. On the other hand, Apple iPad sales dropped by 23 per cent on this time last year. Business Insider reported that Apple is working with companies like Box, DocuSign and ServiceMax to build business apps for the iPad in a bid to plug the sales gap.
3. CNN reporter Peter Hamby has joined Snapchat as head of news showing just how serious the app is about creating high-quality content. Adage reports that Hamby will be a busy man during the 2016 US election in what may prove a decisive move from the photo-messaging app.
4. Yahoo is primed to release 18 new video series as it looks to enter the content streaming market with gusto. Bloomberg notes that the Yahoo web portal will have 55 shows including Joel McHale’s ‘Community’.
5. ESPN is suing Verizon over its lightweight cable packages which allegedly offer the sports broadcaster’s channels without consent, according to the Washington Post. Adding that ESPN was sending a message that cable partners can't "unilaterally change deals" without notice.
6. Google is set to invest $163m to support European newspaper publishers. Mashable reports that the Financial Times, the Guardian, Les Échos, NRC Media, El Pais, La Stampa, Faz, and Die Zeit are among those signed up for training, research and innovation funding.
7. Facebook could overshadow Apple’s Facetime by offering video chat on the messenger app. Business Insider reports that Messenger’s availability on Andoird could boost its numbers beyond Apple’s.
8. Instagram has acknowledged the importance of emojis in modern discourse, enabling users to search through them and attach them to hashtags. FastCompany reports Instagram has followed in the steps of Microsoft, which added emoji search to its Bing engine in October
Stay in the media and marketing news loop at thedrum.com and check out yesterday’s round-up here.
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