FA sticks with Panini in 4-year England collectibles partnership

The Football Association (FA) has entered a four-year deal with Panini to distribute licensed English Premier League stickers to an international audience.

England superstars such as Wayne Rooney, Joe Hart and Jack Wilshere will appear in their national strip for Panini to coincide with their push to qualify for UEFA Euro 2016 in France.

In addition to football stickers and trading cards, Panini will also shift merchandise, including 3D collectables, digital and multi-media format collections.

Stuart Turner, commercial director of The FA said: “We are delighted to have teamed up with Panini. Working with Panini following their recent successes at the FIFA World Cup in 2014 is a particularly exciting opportunity for The FA.

“As the governing body of football, this partnership will enable The FA to invest in developing more opportunities for people of all ages to play at the grassroots as well as connecting fans with their England heroes - whether first-time or seasoned collectors.”

Peter Warsop, Panini group licensing director, added: “Panini is dedicated to its collectors and their aspirations to get authentic and official products; The FA agreement completes an important piece of the jigsaw in that as well as the official tournament rights, for such things as the Euro 2016, England joins other federations to ensure 100 per cent authenticity.

Panini was founded in 1961 and now distributes products in more than 120 countries.