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Emirates targets Heathrow Airport passengers with special-build poster site

Emirates has strengthened its ‘Hello Tomorrow’ global marketing push with the launch of a special-build campaign with JCDecaux Airport at Heathrow’s Central Terminal Area Welcome Site.

The 37.2m by 3.8m illuminated location spans the width of the airport’s entrance roundabout and is visible from over 500m away. The creative itself promotes Emirates Airbus A380 planes and underlines the brand’s position as an enabler of global connectivity and meaningful experiences.

The special build has been designed so that the image of the plane appears to fly off the billboard.

The long-term campaign was planned and booked with JCDecaux Airport by Havas and Posterscope’s international division PSI.

Alan Sullivan, managing director of JCDecaux Airport, said Emirates ownership of the Heathrow landmark “showcases the unmissable branding potential of this classic out-of-home location.”

Natasha Murray, managing director of Havas, added: “We are absolutely delighted to have secured the iconic Heathrow Welcome Site. This is a prominent site within an excellent location and provides Emirates the opportunity to speak to those travelling through the World’s busiest hubs.”

The Heathrow site adds to Emirates other long-term locations with JCDecaux Airport in the interior and exterior of the airport.

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