Channel 4 has promoted group marketing manager Charlie Palmer to the role of head of viewer relationship management, to drive the consumer-facing element of the broadcaster’s data strategy.
In his new role Palmer will be responsible for championing and leading Channel 4’s viewer relationship strategy and viewer communications, reporting to director of audience technologies and insight Gill Whitehead.
“Charlie brings a combination of creative flair, brand instinct, and deep experience in digital and social media marketing. I am really looking forward to working with Charlie to take our viewer relationship strategy into its next phase,” said Whitehead.
As group marketing manager Palmer oversaw marketing activity for E4, comedy and entertainment, All 4 and social media. He also led the recent E4 and All 4 rebrands.
Of the appointment Palmer commented: “Having kidded myself for one too many years, I've decided to accept the realities of ageing and hand over the purple E4 baton. I'm thrilled to lead this new challenge at Channel 4 to take its ground-breaking viewer relationship strategy to the next level, and look forward to involving audiences more and more in the story of 4.”
With over 11 million registered viewers Channel 4’s data strategy focuses on growing viewer connectivity through All 4. Palmer’s appointment as head of viewer relationship management follows Steve Forde’s departure earlier this month.