British Airways introduces in-air Tate Channel featuring Grayson Perry and Damien Hirst
British Airways has announced the introduction of a Tate Channel from Friday 1 May bringing the best of the modern art world to hundreds of flights this summer.
Customers will be able to follow Grayson Perry, Ed Ruscha and Ai Wei around their studios as they reveal the secrets of their creative process in the Tate Channel’s short film series.
British Airways in-flight entertainment manager, Richard D’Cruze, commented: “We’re excited to be the first airline to have a dedicated Tate channel, offering our customers more entertainment options than ever before. Recent research we carried out showed that travellers are keen to use their time on board productively. There is definitely a trend to use your flight time to discover something new and different and feel a sense of accomplishment when you step off a plane.”
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As part of the film series Yayoi Kusama will also offer a behind-the-scenes at the making of her polka dot installation for the Tate Modern and Damien Hirst will talk about his previous award-winning exhibitions.