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Digital Renault

Renault launches #TwingoFlamingo digital campaign with a song and a dance

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By John McCarthy, Opinion Editor

April 27, 2015 | 2 min read

Renault has debuted a cheerful digital campaign which uses music to position the Twingo as the perfect car for females aged between 18 and 35 years old.

The campaign by Scorch London and Manning Gottlieb OMD shows a young woman singing a Broadway-style song about her ideal car in a Renault dealership.

Below are just some of the 12 films created by Scorch London, some of which were designed to be bitesized clips shared on digital platforms including YouTube, Facebook, Twitter and Unruly.

Steve Jay, managing partner of Scorch London said: “It’s rare that a brand has the courage to greenlight such a bold idea, and full credit to Renault for not only embracing the entire campaign, but encouraging us to take it further at every opportunity.

“We had so much fun creating this for Renault and we hope that audiences have as much fun watching it as we did making it.”

Santadip Roy, digital client business director at Manning Gottlieb OMD, added: “The automotive industry is crowded so it is important to create content that stands out and targets the right environment.

“From social media, partnerships, videos and even tweaking ad copies on paid search and lead generation the campaign will reach its target audience across multiple digital platforms."

Digital Renault

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