Possible London has appointed Simon Law chief strategy officer as it looks to bolster its leadership team in the London office.
The creative digital agency has tasked Law with developing the agency’s strategic planning direction to help it build on its market position.
Law has experience in the new field of data and content optimisation and will use this expertise to drive increased insights and value from digital data for the firm. He has previously been associated with digital agencies including Goodby Silverstein & Partners, TBWA\London and SapientNitro.
Neil Miller, UK chief executive of Possible, said: “Simon is the latest in several strategic leadership appointments at Possible, bringing in these key players to the agency means they will be able to share their rich knowledge and experience with the team and clients.
"Simon has great expertise in creating tech and marketing opportunities based on current trends, and is perfectly placed to translate these into effective solutions for clients. It’s an exciting time for all at the agency as we seek to continue our growth in the market and offer clients truly innovative campaigns that solve real problems.”
On his appointment, Law said, “One of the big things that swayed me to join Possible was meeting the team and seeing the passion Lucas, the European creative director , brings to the creative offering.
"Having met Neil 20 years ago when I was at Saatchi and Saatchi, I’m now looking forward to working together to build a famous digital agency.”
Possible's top brand clients include Heineken, Canon, Shell and Microsoft.