National Lottery ticket sales surge by £546m on back of digital growth

UK National Lottery operator Camelot has welcomed record ticket sales hike driven by a surge in consumer smartphone and tablet sales.

This contributed to ticket sales of £7,277m in the 2014/15 financial year, a £546m increase on the preceding year.

Although retail remains the single biggest sales generator by far the proportion of sales accruing from interactive and subscription sources now stands at a record £1,340m, having increased by £163m from the 2013/14 financial year.

Mobile sales have increased by 60 per cent since last year to account for 36 per cent of all interactive sales, fuelled by innovations such as mobile Instant Win games.

Tim Copper, digital director of Camelot UK Lotteries, said: "The work we’ve carried out to transform our digital services has played a key role in this year’s record-breaking performance – but we won’t be resting on our laurels. Our success will continue to be driven by our focus on first-class digital innovation, and offering our players an enhanced game portfolio and even greater convenience.

"We’ve a number of exciting initiatives in the pipeline which will ensure that we build on this year’s exceptional performance, and deliver even more for winners and society in the years to come."

Camelot awarded over £4bn in prize money to players over the course of the year, doling out £1.8bn for charitable projects and good causes over the same period.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.