Sourz joins forces with Club MTV for national tour promoting Holi Festival sponsorship
Flavoured shot range Sourz has partnered with MTV to roll out 'Club MTV Presents…Sourz Colours Tour', in association with the Holi Festival of Colours.
The tour promotes Sourz sponsorship of the Holi Festival of Colours in London in September and will visit 10 music venues in cities across the UK from April to June.
Each event will be centred around powder paint explosions, synonymous with Holi, with coloured paint set off from jets on stage at set moments and by canons fired by DJs and hosts.
The tour hits Edinburgh on 29 April, Glasgow on 30 April, Bristol on 1 May, Birmingham on 23 May, Portsmouth on 26 May, London on 28 May, Middlesbrough on 29 May, Liverpool on 5 June, Cardiff on 6 June finishing up in Leicester on 13 June.
MTV resident DJs, R3WIRE formerly of Ministry of Sound and Varski, the voice of Club MTV, have all been signed up with local DJs also taking part.