Ad of the Day: Nike - Better for It - Inner Thoughts
Nike has called on women to get over their 'gym-timidation' with a new campaign showing the sweaty, judgemental and unglamorous side of exercise.
Reminiscent of Sport England's 'This Girl Can' work from the UK earlier in the year, the 'Inner Thoughts' creative uses a humorous tone to encourage women to get over the insecurities that stop them working out.
Along with the TV spot the sports brand is asking women to share their exercise accomplishments on social media using the hashtag #BetterForIt.
Agency: Wieden + Kennedy, Portland, USA
Creative Director: Alberto Ponte, Ryan O'Rourke, Dan Viens
Copywriter: Heather Ryder, Darcie Burrell
Art Director: Patty Orlando
Producers: Molly Tait, Julie Gursha
Executive Agency Producer: Matt Hunnicutt
Interactive Strategy: Jocelin Shalom
Strategic Planning: Tom Suharto, Irina Tone
Media / Communications Planning: Emily Dalton, Destinee Scott, Emily Graham
Account Team: Karrelle Dixon, Alyssa Ramsey, Marisa Weber, Jim Zhou
Business Affairs: Anna Beth Nagel
Executive Creative Directors: Mark Fitzloff, Joe Staples
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Directors of Photography: Darren Lew, Joost Van Gelder
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Jared Thomas
Executive Post Producer: Angela Dorian
Visual Effects Company: A52
Visual Effects Supervisor: Jesse Monsour
Flame Artists: Brendan Crockett, Matt Sousa, Steve Wolf, Dan Ellis, Richard Hirst
Visual Effects Producer: Jamie McBriety
Color: Paul Yacono
Music Supervision: Nylon Studios
Artist: Apollo 100
Track: Joy
Sound Designer: Barking Owl
Mix Company: Lime Studios
Mixers: Matt Miller, Dave Wagg
Producers: Jessica Locke, Susie Boyajan
Content created with:
Wieden+Kennedy
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