Ad of the Day: Nike - Better for It - Inner Thoughts

Nike has called on women to get over their 'gym-timidation' with a new campaign showing the sweaty, judgemental and unglamorous side of exercise.

Reminiscent of Sport England's 'This Girl Can' work from the UK earlier in the year, the 'Inner Thoughts' creative uses a humorous tone to encourage women to get over the insecurities that stop them working out.

Along with the TV spot the sports brand is asking women to share their exercise accomplishments on social media using the hashtag #BetterForIt.

Agency: Wieden + Kennedy, Portland, USA

Creative Director: Alberto Ponte, Ryan O'Rourke, Dan Viens

Copywriter: Heather Ryder, Darcie Burrell

Art Director: Patty Orlando

Producers: Molly Tait, Julie Gursha

Executive Agency Producer: Matt Hunnicutt

Interactive Strategy: Jocelin Shalom

Strategic Planning: Tom Suharto, Irina Tone

Media / Communications Planning: Emily Dalton, Destinee Scott, Emily Graham

Account Team: Karrelle Dixon, Alyssa Ramsey, Marisa Weber, Jim Zhou

Business Affairs: Anna Beth Nagel

Executive Creative Directors: Mark Fitzloff, Joe Staples

Production Company: Iconoclast

Director: Matthew Frost

Executive Producer: Charles-Marie Anthonioz

Line Producer: Caroline Pham

Directors of Photography: Darren Lew, Joost Van Gelder

Editing Company: Rock Paper Scissors

Editor: Angus Wall

Post Producer: Jared Thomas

Executive Post Producer: Angela Dorian

Visual Effects Company: A52

Visual Effects Supervisor: Jesse Monsour

Flame Artists: Brendan Crockett, Matt Sousa, Steve Wolf, Dan Ellis, Richard Hirst

Visual Effects Producer: Jamie McBriety

Color: Paul Yacono

Music Supervision: Nylon Studios

Artist: Apollo 100

Track: Joy

Sound Designer: Barking Owl

Mix Company: Lime Studios

Mixers: Matt Miller, Dave Wagg

Producers: Jessica Locke, Susie Boyajan

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