Jellyfish expands into South African market

Digital marketing agency Jellyfish is ramping up efforts to build a global offering by launching an office in South Africa that will sit alongside its UK and US businesses.

The outfit has bagged the South African Sugar Association (SAS) as its launch client and appointed executive Tim Lombard as managing director. He will report to Jellyfish Group chief executive Rob Pierre.

It is the latest in the UK-based agency’s push into new markets and follows the launch of its US agency in 2009. Earlier this year, the business moved to bolster its presence in the Asia Pacific region when it struck a global strategic tie-up with Japanese marketing group IREP.

Pierre said: “The combination of finding the right individual to head up Jellyfish South Africa and a desire to expand into emerging markets, made this the ideal time to launch the latest agency within the Jellyfish Group. Tim has both the relevant skill-set and necessary experience to make this venture a success and we can’t wait to make our mark in this exciting market.”

It is hoped the move gives Jellyfish a foothold in a South Africa still in its infancy with regard to digital advertising spend.

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