The Islamic State (Isis) seems to have taken inspiration from the UK National Health Service (NHS), launching ads that promise healthcare as it looks to strengthen its legitimacy.
Looking to move away from the terror group it has been universally portrayed as by international media, Isis launched a new ad for the ISHS, the Islamic State Health Service, claiming it was 'coming soon', according to the International Business Times.
The doppleganger logo was shared on social media and features a male doctor in scrubs. The blue branding of the ISHS is spookily reminiscent to that of the NHS with the militants looking to emulate the health service of the UK, a nation it is currently warring with.
The propaganda emerged to strenghten Isis' call for doctors and those skilled in healthcare to serve the so-called caliphate. Charlie Winter, a Jihadism researcher in Syria and Iraq dubbed the similarity as bizarre.
— Charlie Winter (@charliewinter) April 24, 2015
It is speculated that those drafted will be sent to Isis-held hospitals in Raqqa and Mosul to provide medical care for militants engaged in fierce battles in a bid to expand the group’s sphere of influence in the region.