Facebook to start offering video ads as result of its 4 billion daily video views
Facebook reported, at its Q1 earnings call this week, that its videos are played about 4 billion times daily.
This number may be slightly skewed however, as videos on the site play automatically.
Still, the extreme numbers, leave much untapped marketing potential.
“We’ve always believed that the format of our ads should follow the format of what consumers are doing on Facebook,” said chief operations officer Sheryl Sandberg on the call. “The fact that there’s so much consumer video that gives us the opportunity to do more marketing video as well.”
However, the addition wouldn’t double or even triple the social media giant’s ad capabilities. Rather, it would cut-down on feed ads.
“Not all of the revenue from video is incremental,” said Sandberg. “The video ads take the place of the other ads we serve into news feed.”
There is no word yet on when Facebook plans to introduce ads to its videos, or which brands are interested in the offering.
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