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Evesham Country Park becomes 'The Valley' following rebrand by RBH

Spencer Gower of Eagle One: "Our visitors and retailers will love it."

Evesham Country Park, a 125-acre retail and leisure development overlooking the River Avon, has unveiled a new name (‘The Valley’) and strapline (‘Shopping, Leisure and Adventure in the Heart of England’) as part of a rebrand delivered by RBH.

As well as the new logo, colour palette and assets for The Valley, RBH has also produced corporate identity guidelines and a website holding page. The new brand is set to be rolled-out across all signage, print, digital and social channels in the next few weeks.

Spencer Gower, asset manager with site owners Eagle One, said: “The rebranding and renaming is the result of customer research and we are confident that our visitors and retailers will love it. The country park is a hugely popular visitor attraction in the area drawing some 1.4 million people each year. We wanted to create a new look and feel for the country park and make our brand synonymous with the joys of being outdoors and adventurous, but all in the context of a great retail and leisure space.”

Angel Gibbons, commercial director for RBH, said: “We have really enjoyed working on this branding project – it’s great to have such an exciting opportunity to work on a retail and destination scheme that is genuinely unique and innovative.”

The Valley plans to add new indoor and outdoor adventure zones and a range of new retailers throughout 2015.

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