Durex gets YouTube’s Hannah Witton to discuss the dil-dos and don'ts of sex in new online campaign

Durex has enlisted YouTube star Hannah Witton to answer fan questions about sex and relationships as the brand looks to gain further exposure through vlogger partnerships.

Witton who has over 120,000 subscribers on her channel, which is devoted to talking about “sex, relationships and other stuff!”, leads the way in the campaign, which was created by TMW Unlimited by assisted by ChannelFlip Media.

With the intention of gaining brand exposure while also entertaining and even informing viewers, Durex is offering a discount code for shoppers in the video.

Additionally, to encourage viewer retention Witton will run a competition on her Facebook page where one fan can win a Durex gift set.

Luca Tamagni, Durex UK brand manager, said: “Working with influencers is very important for Durex as it enables us to reach our target audience with educational messages that traditional channels aren’t set up to do.

“Hannah has been great at capturing the essence of the Durex brand and translating it into engaging and inspiring content for young adults.”

Sophie Chaytor-Grubb, influencer and partnerships manager at TMW Unlimited, added: “It’s really important for us to match the right influencer with the client’s need for the campaign, ensuring their tone and message aligns to that of the brand.

“Working with Hannah has been great. She is ideal for Durex as she brings a fresh and insightful perspective to sex for young people and aims to educate, as well as entertain.”

The video will be shared across Witton’s social media channels on YouTube, Facebook and Twitter.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.