Apple releases three new ads to coincide with Apple Watch launch

Apple has released three ads for Apple Watch to coincide with the product’s launch.

Each ad shows how the device best works when users let it integrate seamlessly into their everyday lives. Instead of replacing other devices, the watch is meant to supplement them.

The spots, named Us, Up, and Rise, are thought to have been created by Elephant, a San Francisco-based agency that was launched by Huge to serve Apple exclusively.

‘Us’ focuses on how the watch can help build and fortify human relationships, ‘Up’ shows how the watch can be integrated into a healthy lifestyle, and ‘Rise’ focuses on the way sin which the watch can help jumpstart a user’s day.

See all three ads below.

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