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Vivid Brand Publicis Groupe

Publicis Worldwide acquires shopper marketing agency Vivid Brand

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By Natalie Mortimer, N/A

April 23, 2015 | 2 min read

Publicis Worldwide has acquired strategic and creative shopper marketing agency Vivid Brand to aid its ambition to reinvent and transform its client relationships.

Guy Wieynk, group CEO of the UK and Nordics at Publicis.

Vivid Brand, which works with clients including Nestlé, Coca-Cola, and Pernod Ricard, will retain its name and sit within the larger Publicis UK network, which also includes Publicis London, Poke, Publicis Chemistry and Publicis Blueprint.

Guy Wieynk, group chief executive (CEO) of the UK and Nordics at Publicis will lead Vivid Brand while the existing leadership team of Vivid Brand including Andy Scott, CEO and founder, Gideon Karmiloff, managing director, and Matt Miles, planning director, will remain in place.

Wieynk commented: "Vivid will help Publicis UK provide our clients with a more holistic view of the customer journey as we look to ensure communications carry though to the final point of purchase.”

Vivid Brand was founded in 1991 and specialises in shopper research and works to connect brands with shoppers at the decisive moment of purchase, online and in store, to convert shoppers into buyers. The value of the buyout was undisclosed.

Vivid Brand Publicis Groupe

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