Maxus has enlisted Damian Blackden as chief strategy officer where he will join the agency’s global management team.
The global media agency has tasked Blackden, a former Omnicom Media Group president in EMEA, APAC and LATAM, with developing and executing strategy through the Maxus network.
He will work closely with worldwide chief executive Lindsay Pattison also collaborating with regional chief executives and digital leads across the business.
Commenting on his appointment Pattison said: “Securing such a visionary and entrepreneurial talent as Damian is a real coup and we’re delighted to welcome him into the Maxus fold.
“Damian has a stellar digital background and is very tech-smart. I am thrilled to have him on-board to help define and execute our roadmap as we continue to Lean into Change in this complex media world where there’s fantastic opportunity.”
Blackden added: “Media and technology are in my DNA, and the draw of Maxus and GroupM was far too compelling for me to refuse. I’m now looking forward to help shape the evolving Maxus agency network, and deliver innovative and groundbreaking work across its territories.”
Blackden will co-locate between London and New York, and will report directly to Pattison.