Glenfiddich has rolled out the latest activation of its global Family Run Since 1887 campaign in the form of two new film spots created by Leagas Delaney.
The 90-second Magnificent Ten and 60-second Case of Dreams, which were directed by Sam Miller from Luther and Sky Atlantic’s Fortitude fame, aim to differentiate the whisky brand from its competitors by communicating the fact that Glenfiddich is still a family run company after five generations.
The film spots will be distributed across Glenfiddich’s website, YouTube, social channels, TV and cinema in the US, South Africa and UK, amongst other markets.
Enda O’Sullivan, global brand director at Glenfiddich, said the films capture the "strong sense of character and steely determination" that sets the company apart.
"They celebrate ‘The Maverick Whisky Makers of Dufftown’ in a dramatic and inspiring way, which we hope will resonate with our loyal Glenfiddich audience, and appeal to a new generation of single malt drinkers.”
Further global campaign amplification including digital activation and events throughout the year will follow.