Forbes launches multiplatform marketing tool ‘Pulse’
Forbes has launched a multiplatform tool which marketers can use to incorporate both visual and interactive storytelling.
Pulse will be used to help monitor and address digital consumption patterns and will include campaigns on its BrandVoice native advertising platform.
Forbes will launch campaigns under Pulse campaigns over the next few months, beginning with Toyota.
“We’re always looking for ways to continue to evolve our BrandVoice product and integrate marketers and tell stories in new and innovative ways,” said Forbes media chief product officer, Lewis D’Vorkin. “We created Pulse as a way to adapt to today’s media consumption patterns as more and more people search for content that combines articles, statistics and video.”
Click here to see what Forbes' chief revenue officer had to say about the value of viewability-based trading.
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