Birds Eye takes political slant in £2.5m campaign to launch Stir Your Senses range
Birds Eye has invested £2.5m in a campaign to launch its new stir-cooked product range Stir Your Senses and is capitalising on the current political debate for the creative.
Performed by political satirist and impressionist Rory Bremner a video for the campaign includes a mash up of famous political lines and sound bites which have been reframed to encourage consumers to discover stir-cooking.
Supported with a TV ad featuring the Tagliatelle con Porcini product, a sampling campaign, PR, digital and in-store advertising are also being undertaken to promote the new range.
Birds Eye UK marketing director Steve Chantry commented: “Since this Election is a ‘time for change’ we wanted to create a stir – so what better way than to reframe some of the most compelling political speeches of all time to rouse the nation to discover stir cooking and revolutionise their dinner.”
The film includes quotes from Tony Blair, Sir Winston Churchill and US president John F Kennedy.
The campaign comes follow the news that Birds Eye along with Findus has been sold to American investment firm Nomad Holdings as part of a £1.9bn takeover of parent company Iglo Group.