The Drum Awards Festival - Extended Deadline

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By Jennifer Faull, Deputy Editor

April 23, 2015 | 2 min read

The second ad in Virgin Money’s latest campaign has leant on the talents of a skateboarding tortoise to present the bank as a better way for customers to manage their finances.

It follows on from ‘Pigeon’ and features a tortoise crawling onto a skateboard before embarking on a wild skateboarding adventure playing out to The Hives’ ‘Tick Tick Boom’.

The press ads supporting the campaign continue the theme and show a squirrel in a super-hero cape, a goat with a moustache, a guide dog with an Elvis quiff and a sloth lounging in an armchair.

Good work all round.

Agency: M/SIX

CEO: Jess Burley

Account director: Beatrice Clarke

Producer: Emma Hovell, The & Partnership

Creatives: Danny Hunt, Gavin Torrance, The & Partnership

Content agency: AllTogetherNow

CEO: Conor McNicholas

Production company: Rattling Stick

Director: Andy McLeod

Producer: Simon Sanderson

Post-production: Big Buoy

VFX: Jim Allen

Producer: Barny Wright

Colourist: Aubrey Woodiwiss, Electric Theatre Collective

Audio: Parv Thind, Wave

Editor: Jonnie Scarlett, The Quarry

Music: The Hives

Virgin Money

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