Wilkinson Sword renews Louise Redknapp, Lucy Watson and Olivia Lee collaboration
Wilkinson Sword has extended its relationship with Lucy Watson, Louise Redknapp and comedian, Olivia Lee as part of the brand's Little Things campaign.
A series of three ads will encourage women across the UK to 'celebrate and enjoy' the little things in life. Each advert will see the celebrities aligned with one of three Wilkinson Sword products, Intuition, Hydro Silk and Quattro for Women Bikini.
The first 30-second ad starring presenter Redknapp kicked off this week and will run alongside commercials with Watson and Lee during key drama and entertainment programmes across the Channel 4 network.
Diana Graovac, regional product manager at Energizer Wilkinson Sword, said the campaign aims to show women that concentrating on the little things can make the bigger things more manageable.
"We are thrilled to have all three women back on board for what will be another exciting year with Wilkinson Sword’," she said.
The Little Things campaign will be supported by PR, media buying and digital.