Hip Hop Flop? Jay Z’s Tidal was to ‘change the course of history’ but drops out of top 700 US iPhone apps
Jay Z’s Tidal music platform ‘by the artists, for the artists’ is struggling to receive a sizeable uptake, with it dropping out of the iPhone top 700 chart in the US.
The streaming service was launched in March with much pomp in a star-studded event where Rihanna, Madonna, Jay Z and Beyonce and more signed a treaty promising better loyalties for artists.
Spelling disaster for the app, which Jay Z claimed during the launch at the end of March would ‘change the course of history’, was the departure of the brand’s chief executive Andy Chen earlier this week as part of a company wide cost-cutting campaign.
Meanwhile, the Guardian reports that rival services Pandora and Spotify occupy the third and fourth highest earners in the US iPhone revenue chart.
This comes after the service shuffled its web player and mobile app last week to give prominence to music videos and upcoming artists.