Foot Locker rolls out shoemojis on app
Sportswear retailer Foot Locker has introduced shoemojis for free within its app in an effort to join in on the emoji craze.
The shoemoji library, created by BBDO NY, includes 80 individually drawn sneakers from brands including Nike, Adidas, Asics, Under Armour, and others.
New shoemojis will continue to be added to the app as sneakers are released.
The shoe company is the latest to jump on the brand emoji bandwagon. Last month, Burger King launched a chicken fries emoji keyboard as part of its announcement that the popular food item would become a permanent menu staple.
Other brands that have created personalized emojis include Mentos and Ikea.
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