By Nesh Pillay, Reporter

April 21, 2015 | 1 min read

Pentagram, the design firm that created Hillary Clinton’s campaign logo, has created a new project aimed at increasing young voter turnout in the UK.

The ‘I give an X’ campaign uses a black X logo, which voters should swap with their regular social media profile pictures to indicate that they have voted.

“There’s a disengagement with this election, which is very dangerous,” Pentagram’s Naresh Ramchandani, told Quartz. “Parties are campaigning with carefully scripted sound bites and very little emotional or intellectual honesty. I’m not surprised the younger electorate are disinterested.”

With the campaign, users can choose from a variety of black Xes.

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