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Social Media Daily Mirror General Election

Mirror blends gaming and social media with 'Tweetometer' general election engagement league


By John McCarthy, Opinion Editor

April 21, 2015 | 2 min read

The Mirror is helping its readers keep track of the best engaged politicians on Twitter in the run-up to the general election with the launch of its Tweetometer.

The gamified social analysis tool has been designed to let users track thousands of tweets sent by prospective parliamentary candidates and measures how engaging those Tweets are, generating real-time results in a live league table.

To further engage users in fantasy football-style way, readers can earn points from their selection of five candidates’ performances, with the highest ranked player set for a £1,000 prize.

Lloyd Embley, editor-in-chief of the Mirror, said: “This is the first real digital and social media election and that could help increase the number of people engaging with politics. Twitter has become an indispensable tool for politicians to speak directly to potential voters and a stage for campaigning to a wide audience, but not all are making the most of that opportunity.

“We’re therefore keeping track of them all and giving voters the chance to do the same, helping to bring the news to our readers in a digestible format.”

Embley added: “The ability to build your own dream team of tweeting politicians adds a fun element but also has a serious message, reminding us how important it is that voters have representatives they can engage with and trust to represent their views.”

The Tweetometer can be found here and is part of The Mirror's ongoing #Madeuthink campaign.

Social Media Daily Mirror General Election

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