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The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Google Street View update invites amateur monster hunters to track Nessie

Fresh from documenting the world’s streets and skies Google is turning its attention to the search for the fabled Loch Ness Monster by photographing above and below the waters of the famous loch.

In partnership with Visit Scotland the technology firm descended on Drumnadrochit to team up with Adrian Shine, leader of the Loch Ness project, for a Street View and Catlin Seaview Survey of the murky waters and snaking shoreline.

The results of this work have now been added to Google Streetview to enable amateur monster hunters to try their luck at chasing down the phantom beast with a mouse, with Google’s yellow pegman transformed into a green Nessie icon for the stunt.

Shine said: “The Google project was so cloaked in secrecy, when people asked about the ripples in the Loch during the special diving expeditions; for once I had no opinion! I’m so proud to have been part of this initiative and I hope people worldwide enjoy exploring Street View to have a look and then be inspired to travel to Scotland to discover this area of magical beauty and natural intrigue. If there are no dragons here, there should be”.

This coincides with publication of the first purported photograph of Nessie which is said to have started the craze, a blurry 1934 snapshot published in the Daily Mail in 1934.

In honour of the occasion Google has updated its daily doodle to depict the shy creature, while a video, created by Adam&EveDDB has also been publishede on YouTube (see above.)

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