BMW Group, Google, Daimler and Rolex top list of brands with the best reputations – where do you fit in?

BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute’s list of brands with the best reputations in the past year.

The report determines the most reputable companies based on innovation, governance, and citizenship.

When the most reputable company, BMW, was asked about its success, it responded that the greatest tool it possesses is in-person customer interaction.

“In short, business is people,” BMW said in a statement. “And even though we have the great tools of internet and social media, face-to-face interaction is an integral component in maintaining a strong corporate reputation.”

Other major brands on the list include Apple, Nestle, Ferrero and Amazon.com

See the full list below:

  1. BMW Group
  2. Google
  3. Daimler
  4. Rolex
  5. LEGO Group
  6. The Walt Disney Company
  7. Canon
  8. Apple
  9. Sony
  10. Intel
  11. Microsoft
  12. adidas
  13. Nike
  14. Volkswagen
  15. Rolls-Royce Aerospace
  16. Nestle
  17. Samsung Electronics
  18. Johnson & Johnson
  19. Michelin
  20. Ferrero
  21. Levi Strauss & Co.
  22. Philips Electronics
  23. Nintendo
  24. Amazon.com
  25. Colgate-Palmolive
  26. L'Oreal
  27. Visa
  28. Bridgestone
  29. Panasonic - Formerly Matsushita Electric Industrial
  30. Robert Bosch
  31. Danone
  32. 3M
  33. BBC
  34. Kellogg's
  35. Toyota
  36. Hewlett-Packard
  37. Giorgio Armani
  38. Pirelli
  39. FedEx
  40. IBM
  41. The Estee Lauder Companies
  42. Volvo Group
  43. IKEA
  44. LVMH Group (Moet Hennessy - Louis Vuitton)
  45. Goodyear
  46. Barilla
  47. Deutsche Lufthansa
  48. Dell
  49. Mastercard
  50. Whirlpool
  51. Caterpillar
  52. H.J. Heinz
  53. Fujifilm
  54. Marriott International
  55. Boeing
  56. Hugo Boss
  57. Toshiba
  58. Swatch Group
  59. Cisco Systems
  60. Hilton Worldwide
  61. Honda Motor
  62. Siemens
  63. Procter & Gamble
  64. UPS
  65. Ford
  66. Texas Instruments
  67. The Coca-Cola Company
  68. Lavazza
  69. Heineken
  70. General Electric
  71. Unilever
  72. Electrolux
  73. InterContinental Hotels
  74. Campbell Soup Company
  75. Airbus
  76. Oracle
  77. Starwood Hotels & Resorts
  78. eBAy
  79. LG Corporation
  80. Bayer
  81. Hershey Company
  82. Xerox
  83. Schneider Electric
  84. SAP
  85. Roche
  86. Deere & Co.
  87. SAS
  88. DuPont
  89. Abbott Laboratories
  90. Bacardi
  91. Diageo
  92. Eli Lily
  93. American Express
  94. Carlsberg
  95. PepsiCo
  96. General Motors
  97. Ahold
  98. GlaxoSmithKline
  99. Bristol-Myers Squibb
  100. Anheuser-Busch InBev

Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.