BMW Group, Google, Daimler and Rolex top list of brands with the best reputations – where do you fit in?
BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute’s list of brands with the best reputations in the past year.
The report determines the most reputable companies based on innovation, governance, and citizenship.
When the most reputable company, BMW, was asked about its success, it responded that the greatest tool it possesses is in-person customer interaction.
“In short, business is people,” BMW said in a statement. “And even though we have the great tools of internet and social media, face-to-face interaction is an integral component in maintaining a strong corporate reputation.”
Other major brands on the list include Apple, Nestle, Ferrero and Amazon.com
See the full list below:
- BMW Group
- Daimler
- Rolex
- LEGO Group
- The Walt Disney Company
- Canon
- Apple
- Sony
- Intel
- Microsoft
- adidas
- Nike
- Volkswagen
- Rolls-Royce Aerospace
- Nestle
- Samsung Electronics
- Johnson & Johnson
- Michelin
- Ferrero
- Levi Strauss & Co.
- Philips Electronics
- Nintendo
- Amazon.com
- Colgate-Palmolive
- L'Oreal
- Visa
- Bridgestone
- Panasonic - Formerly Matsushita Electric Industrial
- Robert Bosch
- Danone
- 3M
- BBC
- Kellogg's
- Toyota
- Hewlett-Packard
- Giorgio Armani
- Pirelli
- FedEx
- IBM
- The Estee Lauder Companies
- Volvo Group
- IKEA
- LVMH Group (Moet Hennessy - Louis Vuitton)
- Goodyear
- Barilla
- Deutsche Lufthansa
- Dell
- Mastercard
- Whirlpool
- Caterpillar
- H.J. Heinz
- Fujifilm
- Marriott International
- Boeing
- Hugo Boss
- Toshiba
- Swatch Group
- Cisco Systems
- Hilton Worldwide
- Honda Motor
- Siemens
- Procter & Gamble
- UPS
- Ford
- Texas Instruments
- The Coca-Cola Company
- Lavazza
- Heineken
- General Electric
- Unilever
- Electrolux
- InterContinental Hotels
- Campbell Soup Company
- Airbus
- Oracle
- Starwood Hotels & Resorts
- eBAy
- LG Corporation
- Bayer
- Hershey Company
- Xerox
- Schneider Electric
- SAP
- Roche
- Deere & Co.
- SAS
- DuPont
- Abbott Laboratories
- Bacardi
- Diageo
- Eli Lily
- American Express
- Carlsberg
- PepsiCo
- General Motors
- Ahold
- GlaxoSmithKline
- Bristol-Myers Squibb
- Anheuser-Busch InBev
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