Creative Department: Featuring WCRS, Bluegg, 4Creative, St Luke's and more
Welcome to The Drum Creative Department, sponsored by Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (13 May) in the Creative Department spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 April to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
WCRS: Warburtons 'The Deliverers'
Brand: Warburtons
Title(s): The Deliverers
Agency: WCRS
Agency website: http://www.wcrs.com/
Executive Creative Director: Billy Faithfull
Creatives: Andy Lee, Jonny Porthouse
Additional Credits: Agency Producer: Sally Lipsius
Account Handling: Louise Davidson, Tim Boxall
Planning: Liz Baines
Media Agency: Mindshare
Production Company: Another Film Company
Director: Declan Lowney
Producer Simon Monhemius
DOP: Haris Zambarloukos
Editor: Leo King
Production Designer: Clare Clarkson
1st AD: Chris Kelly
Editor: Leo King/Stich
Postproduction: Jason Watt/Finish
Colorist: Paul Harrison
Lead Flame: Jason Watts
Flame: Andy Copping
Flame: Steve Murgatroyd
Lead 3D: Harin Hirani
3D: Alaric Holberton
Postproducer: Louise Unwin
Audio: Ben Leeves/Grand Central
Published: April 2015
St Luke's: Very.co.uk 'Can't wait for summer'
Brand: Very.co.uk
Title(s): Can’t wait for summer
Agency: St Luke’s
Agency website: http://www.stlukes.co.uk/
Creative Director: Al Young
Creative: Gatis Pakalns, Polina Harkin
Additional Credits: Planner: Rose Van Orden
Business Lead: Jonathan Dale
Account Director: Lara Poole
Agency Producer: Chloe London
Media Agency: Vizeum
Production Company: HIS
Director: Wolf + Lamm
Editor: NPD
Published: April 2015
Short Rationale: Very.co.uk, the UK’s leading online department store, has launched an integrated campaign created by agency St Luke’s, to promote its spring summer 2015 range.
As the clocks go forward and summer comes into sight, the campaign aims to tap into the widely felt anticipation for summer and the relaxing, carefree life it brings - whether the sun is shining or not. The campaign is focused around Very.co.uk enabling women to get everything they need to have the perfect summer anywhere, anytime.
Bluegg: Hokkei branding
Brand: Hokkei
Title(s): Bluegg helps MasterChef finalists launch their Asian food revolution
Agency: Bluegg, Cardiff, UK
Agency website: http://www.bluegg.co.uk
Creative Director: Tom Lloyd
Designer: Gareth Strange
Copywriter: Tom Lloyd, Gareth Strange
Illustrator: Gareth Strange
Photographer: Huw Jones, Alex Jenkins
Additional credits: Website Development: Hamish Taplin, Paul Goodfield
Published: 2015
Short Rationale: In 2013 amateur cooks Dale and Larkin took BBC One’s MasterChef by storm, reaching the final and cooking up some incredible food. During their time on the show Larkin, a lawyer, told Dale, a businessman, about a dream he had—to revolutionise the Asian takeaway industry.
Hokkei asked Bluegg to help them realise this dream. From brand strategy and art direction to content and tone of voice, and from typography and illustration to interior and website design, we’ve been involved throughout.
4Creative: Channel 4 'Alien Carr'
Brand: Channel 4
Title(s): Alien Carr
Agency: 4Creative
Agency website: http://www.4creative.co.uk/
Creative Director: Chris Bovill, John Allison
Additional Credits: Director: Neil Gorringe
Business Director: Nik Windsor
Producer: Nicola Brown
Group Marketing Manager: Charlie Palmer
Marketing Manager: Clare Sandford
VFX: MPC
VFX Producer: Dionne Archibald
VFX Supervisor: Michael Gregory
3D Supervisor: Greg McKneally
Colourist: Jean-Clément Soret
Published: April 2015
Short Rationale: Channel 4’s award-winning in-house creative agency 4Creative has produced a new conceptual marketing trail featuring Channel 4 talent as they’ve never been seen before – including Jon Snow’s head atop spinning ties and Alan Carr as an alien!
The fantasy future features five (almost) naked, laboratory grown Spencer Matthews who are seen hitting on a scientist in a clip from Genetically Engineered in Chelsea (the evolution of hit E4 show Made in Chelsea); an armour clad jockey and red eyed racehorse prepare for The Grand National 2120 and Channel 4 News coverage of a royal wedding broadcasts the homosexual newlyweds’ first kiss live from the balcony of Buckingham Palace.
Ogilvy & Mather Paris: Netflix France 'A billboard above the law'
Brand: Netflix France
Title(s): A billboard above the law
Agency: Ogilvy & Mather Paris
Agency website: http://ogilvyparis.fr/
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Thomas Defert
Copywriter: Dimitri Deneuville
Photographer: Jeremy Bouchet
Additional Credits: Chief Executive Officer: Philip Heimann
Producer: Francois Phan
Head of Music and Sound: Virgile Stein
Business Director: Anne-Sophie Carbo
Account Supervisor: Laure Bathol
Account Executive: Alexis Valero
Junior Account Executive: Joo-Hyung Lee, Lise Gros
Strategic Planner: Amelie Delacour
Production Company: Mythologies Lab
Producer: Aurore Clinet-Jeannin
Film Production Company: Foxtrot Creative
Producers: Alexis Feltesse, Charles-Eric Carlsberg
Film Director: Thomas Franceschini
Music Production Company: Caleson
Sound Engineer: Yoan Faisy
Music Credits: Epic-Urban-Tales (GUM Collection)
Crush this town mastered (Cezame)
Media Agency: MEC
Managing Partner: Matthieu Delcoustal
Group Account Director: Geoffrey Haya
Published: April 2015
Short Rationale: For the Netflix launch of its Breaking Bad spin off, Better Call Saul, in the French market, Ogilvy Paris pulls off an on-the-ground stunt for a man who is above the law.
Ogilvy created a huge billboard that flaunted, none-other than his truly, Saul-- made from the very pages of the criminal code bible that we all know he so cleverly manipulates his way around. The Agency then hired 2 flat-bed trucks and went mobile with Saul's billboard around Paris -- driving in front of the Parisian law enforcing judiciary systems such as. . . the Law Faculty, State Prison, French Parliament. . .
And, if Ogilvy would have gotten in trouble for the stunt. . . it would have called Saul.
It was disruptive and fun communications around the Netflix content, introducing the Saul character – or in his case. . .lack-of-character--to the Parisians and a boost in on-demand subscriptions.
Jam: Nescafe Dolce Gusto 'The modern art of conversation'
Brand: Nescafe Dolce Gusto
Title(s): The modern art of conversation
Agency: Jam
Agency website: http://www.spreadingjam.com
Associate Creative Director: Iskra Tsaneva, Matt Hardisty
Creative Team: Katy Sumption, Francesca Mather
Additional Credits: Planners: Matt Hardisty, Gemma Clark
Influencer Manager: Gemma Glover
Social Content: Julia Bruskin, Kim Lovell, Mark Allred
Account Team: James Mozolewski, Andrew Wright
Agency Producer: Felicity Cruickshank, Matt Thomas, Jade Bisram
Photographer: Thom Stoodley
Media Agency: Zenith / Jellyfish
Production Company: Indy 8
Director: John Turner
Editing House: Marshall Street Editors
Editor: Toby Conway-Hughes
Post Production: Thank You Mam
Audio Post Production: Factory
Designers: Thom Stoodley
Artwork: Faizal Lulat
Published: March 2015
Short Rationale: Nescafe Dolce Gusto and Jam are launching a digital campaign in the run up to Easter, featuring the popular east London artist, Faizal Lulat, creating bespoke artwork based on bloggers conversations over a cup of NESCAFÉ Dolce Gusto coffee.
Located at London’s oldest coffee house, Jamaica Wine House, the online spot shows the bloggers catching up with each other over coffee talking about their different passions, while Lulat systematically creates colourful pieces of art. One artwork reads, “I seek to inspire”, while another reads; “Outwards I see inwards the laughter of love.”
In addition, coffee lovers will also be able to win their own personal piece of art from Lulat by posting on Dolce Gusto’s Facebook page, five words that best describes them.
Mother London, Edleman, DRUM, PHD: Green & Black's 'Taste & Colour'
Brand: Green & Blacks
Title(s): Taste & Colour
Agency: Mother London
Agency website: http://www.motherlondon.com/
Additional Credits: PR: Edelman
Channel 4 Partnership: DRUM, PHD
Content: Cactus TV
Published: April 2015
Short Rationale: Green & Black’s Organic is unveiling its biggest ever integrated marketing campaign to support the introduction of a new format, the most notable since the brand launched 24 years ago. The brand’s latest THIN range of chocolate bars hit UK shelves in February this year, targeting food lovers with four delicious new flavours, extra colourful packaging and a snappier, more delicate eating experience.
The launch is backed by the Taste & Colour campaign, a two million pound marketing programme combining TV, print and out of home advertising (conceived by strategic Mother London) with a year-long social, PR and event sponsorship calendar that launches on the 13th April. Significantly, this will be the first time in its history Green & Black’s Organic has promoted via TV and will be supported by an exclusive partnership with Channel 4, devised by DRUM and PHD. The collaboration will see the brand reigniting its food positioning and credentials, partnering with five celebrity foodies – Michel Roux Jr, Emilia Fox, Tom Kitchin and Jasmine & Melissa Hemsley – who share the same love and passion of food and colour. The content is being produced by Cactus TV, who have an established pedigree in food programming, and have recently celebrated their 400th episode of Saturday Kitchen for BBC1.
The Taste & Colour campaign will also see the brand activate a nationwide Taste & Colour tour with a bespoke branded van introducing and sharing Green & Black’s Organic with the nation’s foodie hotspots. The first destination will see the brand return to its original roots of Notting Hill, with a major consumer launch event at Portobello Road market. Held on April 23rd – 25th, it will offer visitors a unique chance to experience a host of chocolate-inspired recipes served by Green & Black’s Organic founders Craig Sams and Jo Fairley as well as Taste Specialist, Brandt Maybury.
The event will be followed by a nationwide Taste & Colour experience as the specially-designed Green & Black’s Organic van works in collaboration with local taste experts recreating popular and local recipes giving people the opportunity to sample the new THIN range for themselves.
Libertine: Matalan 'Made for modern families'
Brand: Matalan
Title(s): Made for Modern Families
Agency: Libertine London, UK
Agency website: http:// www.libertineldn.com/
Creative Director: Mark Riley
Art Director: Mark Riley
Copywriter: Trevor de Silva
Published: April 2015
Short Rationale: Matalan, one of Britain’s best-loved family businesses, has launched a new campaign to champion the brilliance of Britain’s families, as it celebrates its 30th anniversary.
The advert features real life families (86 people and a dog in total) from across the UK, celebrating modern families of every shape and size.
The advert, directed by Dawn Shadforth, is set to a poem voiced by one of the UK’s most famous poets, Roger McGough CBE. The advert was brought to life by independent Soho-based creative agency Libertine London.
Made for Modern Families is an evolution of Matalan’s family offering and has been created by Matalan’s lead agency, Mission Media, in collaboration with multi-disciplinary design studio, Pentagram.
Cheil UK: Samsung 'James and Wilf'
Brand: Samsung
Title(s): ‘James and Wilf’
Agency: Cheil UK, London, United Kingdom
Agency website: http://www.cheil.co.uk
Global Chief Creative Director: Malcolm Poynton (Cheil)
Art Director: Jim Eyre (Cheil UK)
Copywriter: Dave Newbold (Cheil UK)
Additional credits: Director: Rosey
Executive Producer: Ben Schneider
Producer: Tommy Turtle
DP: Colin Watkinson
Production: Radical Media /Fulwell 73
Production Designer: Tom Foden
Media planning & buying: Starcom
Published: April 2015
Short Rationale: Samsung has produced a new piece of online content to coincide with today’s launch of its flagship Galaxy S6 and S6 edge phones. Created by Cheil UK, the video features UK star and host of ‘The Late Late Show’ James Corden.
The ‘James and Wilf’ material has gone live across Samsung’s owned media, digital and social channels to complement the Samsung global created TV ad spot.
Using Corden to bring out the personality of Samsung through a humorous 60 second video, he adopts two personalities to promote the new phones. He plays himself and ‘Wilf’, a hipster director alter-ego who is focused purely on style and looks. It opens with Corden, dressed in a smart suit, highlighting the phones’ Fast Charge and wireless charging capabilities, and the ergonomic metal and glass design.
Alpha Century: Nelsons (Rescue Remedy) 'Take a moment'
Brand: Nelsons (Rescue Remedy)
Title(s): Take a moment
Agency: Alpha Century
Agency website: http://www.alpha-century.com/
Creative Director: Barnaby Girling
Creative and Editor: Louis Tristram
Additional Credits: Production Company: Alpha Century
Account Management: Hugo Felier, Suzi Napier, Holly Paton
Sound: Tim @ Angell
Published: April 2015
Short Rationale: Rescue Remedy’s first ever TV advert debuted on Monday, 6th April to drive awareness of their product range, conceptualised and produced in-house by Alpha Century, with media planning and buying by the7stars. The 20 and 30 second television spots are voiced by acclaimed television actress Emelia Fox.
The advert captures the essence of calm and tranquillity through the "30 seconds of silent brand yellow” and showcases the simplicity and ubiquity of a moment of calm by creating a break within an advert break. Featuring Rescue’s hero products, Rescue Remedy Dropper and Rescue Pastilles, the quietly disruptive TV campaign targets the brand’s key audience of ABC1 women of all ages who recognise the demands of juggling their busy life.
The campaign is the first piece of work Alpha Century has created for Rescue Remedy. The campaign is supported by online and print ads.
BBH London: Robinsons 'They grow up fast, play thirsty'
Brand: Robinsons
Title(s): They grow up fast, play thirsty
Agency: BBH London
Agency website: www.bartleboglehegarty.com
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Creative Team: Nikki Lindman, Toby Brewer
Additional Credits: Business Lead: Heather Cuss
Team Director: Rebecca Levy, James Rice
Team Manager: Louise Long, Joanna Rose
Strategy Director: Lilli English
Strategist: Damien Le Castrec
Producer: Natalie Parish
Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Luke Scott
VFX: MPC
VFX Supervisor: Tom Harding
CG Supervisor: Carsten Keller
Grade: MPC
Colourist: Jean-Clement Soret
Editor/Editing House: Stitch
Producer: Katerina Gharraph
Designer: Rob Wilson
Animation: Smoke & Mirrors
Published: April 2015
Short Rationale: To bring to life the ‘Play Thirsty’ platform, the campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst. And as a cornerstone of British family life, Robinsons is always there to quench the thirst we’ve worked up together.
BrandOpus: McCain pack design
Brand: McCain
Title(s): BrandOpus make dinners more delicious with McCain adult range launch
Agency: BrandOpus
Agency website: www.brandopus.com
Published: April 2015
Short Rationale: BrandOpus has worked with McCain, the nation’s bestselling frozen potato brand, to create a new range designed to appeal to an adult audience.
1+2 person households account for 60 per cent of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand has worked with BrandOpus to develop two delicious new products; McCain Spicy Peri-Peri Fries and McCain Steakhouse Ridge Cut Fries, playing on the big, bold flavours available at casual dining restaurants.
In response to a brief to appeal specifically to adults, BrandOpus cued the restaurant atmosphere with photography evocative of the casual dining experience, whilst a slightly different treatment of the McCain branding differentiates the range from the core McCain proposition.
Stories AG: Triumph 'Find the one'
Brand: Triumph
Title(s): Find the One
Agency: Stories AG, Switzerland
Agency website: http://www.stories.ch
Creative Director: Tobias Fueter
Copywriter: Tobias Fueter
Illustrator: Animation Director: Mike Huber
Additional Credits: Executive Producer Animation: Philipp Zünd, Michael Scheibler
Animation Supervisor: Barthélémy Boirot
Producer Animation: Pica Cubello, Alex Biondi
Photographer: Pascal Walder
Additional credits: Music & Lyrics: Jason Robert Brown
Music Production & Recording: Jeffrey Lesser
Sound Design & Mix: Gian Dolder
Production Design: Peter Scherz
CG Executive Producer: Nicolas De Rosanbo
CG Producer: Pierrot Jacquet
CG Supervisor: Jean-Charles Kerninon
Previz Supervisor: Jérôme Calvet
Executive Producer: Yves Bollag
Producer: Anna Lehmann
Published: April 2015
Short rationale (optional): Triumph has turned to animation for its ‘Find the One’ campaign featuring model Hannah Ferguson.
Running from today (Monday 13 April) across the UK, Germany and Italy, ‘Find the One’ brings to life the experience of finding the perfect fitting bra.
The animation follows Hannah and her two friends on a journey to find ‘The One’, with Tobias Fueter and Yves Bollag of stores AG behind the creation of the animation and its characters.
Grey London: The Sunday Times 'Rich List 2015'
Brand: The Sunday Times
Title(s): The Sunday Times Rich List 2015
Agency: Grey London
Agency website: http://www.grey.co.uk/
Creative Director: Dave Monk, Andy Lockley
Illustrator: Joe
Designer: Ryan Shellard
Additional Credits: Account Team: Katja Giannella, Tim Rogowski, Helene Doukas
Creative Producer: Martin McGinn
Planner: Mike Lean
Production Company: KJA-Artists
Published: April 2015
Short Rationale: The advertising creative by Grey London, part of WPP’s Team News, depicts caricatures of some of Britain’s most famous entries on the faces of yo-yos, playing on the theme of “who’s up, who’s down”. The celebrities featured are Victoria Beckham, Sir Elton John, Lord Alan Sugar, Sir Mick Jagger, Lewis Hamilton and Rory McIlroy.
Pearlfisher: White Oats portfolio architecture and design
Brand: White Oats
Title(s): Portfolio architecture and design
Agency: Pearlfisher
Agency website: http://www.pearlfisher.com/
Founding Partner & Chief Creative Officer: Jonathan Ford
Creative Director: Sarah Cattle
Design Director: Jeanette Clayton
Senior Brand Strategist: Jenny Dean
Account Director: Jo Chekroun
Published: April 2015
Short Rationale: Pearlfisher London has redesigned iconic Irish porridge brand, White’s Oats, creating a foundation for the brand to grow beyond Ireland, into the UK. Work spans creative strategy, brand identity, tone of voice and packaging design.
J. Walter Thompson London: Age UK 'No friends'
Brand: Age UK
Title(s): No Friends
Agency: J. Walter Thompson London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: Russell Ramsey
Creative: Adam Collins, Mark Campion
Designer: Christian Timmermans
Published: April 2015
Short Rationale: J. Walter Thompson London and Age UK have launched an advertising campaign which responds to the current Facebook 'Friends' posters.
The adverts carry the powerful words 'No Friends' over the portraits of solitary older people.
The campaign promotes vital services provided by the Age UK network. People are invited to text £3 which could help provide older people who feel lonely with companionship, support and advice.
Saatchi & Saatchi: Operation Black Vote posters
Brand: Operation Black Vote
Title(s): Operation Black Vote
Agency: Saatchi & Saatchi London
Agency website: http://saatchi.co.uk/en-gb/
Executive Creative Director: Andy Jex, Rob Potts
Art Director: Andy Jex
Copywriter: Rob Potts
Photographer: Rankin
Additional Credits: Planner: Richard Huntington
Account Handler: James McCullagh, Marie Deery, Larissa Vince
Producer: Lindsey Stopp, Femi Ladi
Designer: Chris Chapman, Antony Gough
Production Company: In-House
Director: Femi Ladi
Published: April 2015
Short Rationale: Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered with Saatchi & Saatchi London and acclaimed photographer Rankin on a campaign to encourage the BAME community to register to vote in the run up to the UK General Election.
Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the poster campaign, which sees the celebrities turn their skin colour white to demonstrate that if the BAME community does not vote, they are removing the colour and diversity from Britain.
The campaign features four individual posters, each with the strapline: “If you don’t register to vote, you’re taking the colour out of Britain.”
Shillington Graphic Design School: Iconic books & films reimagined
Brand: Shillington Graphic Design School
Title(s): Students reimagine iconic books and films as handmade works of art
Agency: Shillington Graphic Design School
Agency website: http://shillingtoneducation.com/
Additional Credits: The Party Cook Book: Ralph Bachir (New York)
Melway Greater Melbourne Street Directory: Sinead Murphy (Melbourne)
The Lion, the Witch and the Wardrobe: Rachel Hunter (London)
The Jungle Book: Melissa Martin (Sydney)
Slaughter House Five: Gorka Gondra (New York)
The Little Friend: Frankie Young (Brisbane)
Wall Street: Elly Knott (Manchester)
Norwegian Wood: Cindy Angela Lim (Melbourne)
My Fair Lady: Bekky Halls (Melbourne)
The Adventures of Tintin: Amanda Willmot (Brisbane)
Published: April 2015
Short Rationale: Some of the world’s most iconic books and films have been reimagined in stunning style, with a series of beautiful handmade covers and posters.
Students at international graphic design school Shillington stepped away from the computer for the challenge, instead relying on traditional illustration and craft skills to produce each cover and poster by hand.
Among the titles given the raw, handmade treatment were The Lion, the Witch and the Wardrobe, The Adventures of Tintin, The Jungle Book, My Fair Lady and Wall Street.
All the work was created as part of the full-time graphic design course at Shillington, which has campuses in the UK, USA and Australia.
R Design: tastesmiths rebrand
Brand: tastesmiths
Title(s): Rebrand
Headline and copy text (in English): R Design creates branding and packs for the tastesmiths.
Agency: R Design, London, England
Agency website: http://r-design.co.uk
Creative Director: Dave Richmond
Art Director: Scott Keightley
Photographer: James Murphy
Published: April 2015
Short rationale: The brand was poised to take the next step in its development and grow from being a small range of DIY curry kits sold exclusively on line to a nationally distributed retail brand with an expanding range of products. To help achieve this, the brand identity and design needed to be overhauled.
R Design was tasked to come up with a strategy, naming and brand identity design to accurately reflect the brand proposition and the values of the founders Sally Hares and daughter Stef. This included creating the packaging and developing the website design.
Taylor Herring: Samsung UK 'The modern face of technology'
Brand: Samsung UK
Title(s): Face of Modern Technology
Agency: Taylor Herring, London, UK
Agency website: http://www.taylorherring.com/
Creative Director: Peter Mountstevens
Copywriter: Lora Martyr
Artist: Hikaru Cho
Photographer: Jim Marks
Published: April 2015
Short Rationale: Samsung have teamed up with the acclaimed Tokyo-based artist Hikaru Cho to create a series of new images inspired by their new phones, the Galaxy S6 and S6 edge. The surreal artwork depicts the British attitude towards self-editing as well as advances in communications technology and design.
Her 6 new designs represent different features the phones offer such as wireless charging capabilities and super fast charging (10 minutes charging = up to 4 hours battery life). The work also includes designs that nod to the modern fashion of filtering photos, as well as the physical design of the Galaxy S6 edge, which features a three-sided display. Her final designs include ‘Filter Face’, ‘Wireless Charging’, ‘Super fast Charging’, ‘Swipe’ ‘Flat Face’ and ‘Edge’.
The campaign was devised and executed by creative comms agency Taylor Herring.
Ines Van Gennip, Marketing Director of IT & Mobile, Samsung UK and Ireland says “It was incredible working with such an innovative artist. It was interesting to see how she interpreted our designs as well as using the phones’ capabilities for further inspiration. With the ever evolving nature of technology, it seems fitting that we work with an artist who is so ground breaking with her work, as well as maintaining a personal element through her use of the body as a canvas. Essentially it reflects what we try to achieve as a company; bringing great advances to personal technology.”
Ogilvy & Mather: Pizza Hut 'Classic Crust'
Brand: Pizza Hut
Title(s): Classic Crust
Agency: Ogilvy & Mather
Agency website: http://ogilvy.co.uk/
Executive Creative Director: Gerry Human
Art Director: Miguel Nunes
Copywriter: Simon Lotze
Additional Credits: Chief Strategy Officer: Rebecca Moody
Planner: Matt Box
Account Lead/Managing Partner: Laurence Sassoon
Account Director: Jawad Ashraf
Account Manager: Joey Grigg
Director: Jeff Low
Production Company: Biscuit Filmworks
Producer: Tanya Higgins
Post Production: Gramercy Park Studios
Media Agency: Starcom
Published: April 2015
Short Rationale: The comical TV-led campaign, which broke 15 April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.
The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.
AMV BBDO: Thunderhead 'The Thunderhead'
Brand: Thunderhead
Title(s): The Thunderhead
Agency: AMV BBDO
Agency website: http://www.amvbbdo.com/
Creative Director: Paul Brazier
Art Director: Paul Brazier
Copywriter: Paul Brazier
Additional Credits: Agency Account Man: Clive Tanqueray, Krista Nelson
Agency Producer: Yvonne Chalkley, Francine Linsey, Holly Pienaar
Media Agency: All Response Media
Production Company: MJZ
Director: Rocky Morton
Production Company Producer: Chris McBride
Post Production Company: Framestore
Audio Post Production: Wave
Digital Design Company: Territory
Published: April 2015
Short Rationale: In the film you see an awkward and unknowledgeable car salesman trying to sell a car to a woman he knows nothing about. Suddenly, The Thunderhead storms through the car showroom in a flurry of mist and smoke. He looks like a cross between a mythical Norse God and a superhero. His job is to inform the salesman and provide him with the customer’s details as well as use the knowledge he has to intuitively suggest other services / products that she might like.
You see Thunderhead pick up the car salesman and cradle him as if he is a baby. The salesman sucks hungrily at our hero’s nipples – taking the nourishment of customer knowledge and insight straight from The Thunderhead’s core. We see him transmit all the information the car salesman needs from his nipples in order to enlighten him to the customer’s desires. Once the salesman is pumped and primed and able to close the sale – Thunderhead’s job is done and he leaves in a swirl of mist and cloud heading off to another business that needs his expertise. By this stage he has inherited a phalanx of followers who are similarly enlightened about customer engagement.