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Creative Department: Featuring WCRS, Bluegg, 4Creative, St Luke's and more

Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (13 May) in the Creative Department spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 April to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

WCRS: Warburtons 'The Deliverers'

Brand: Warburtons

Title(s): The Deliverers

Agency: WCRS

Agency website:

Executive Creative Director: Billy Faithfull

Creatives: Andy Lee, Jonny Porthouse

Additional Credits: Agency Producer: Sally Lipsius

Account Handling: Louise Davidson, Tim Boxall

Planning: Liz Baines

Media Agency: Mindshare

Production Company: Another Film Company

Director: Declan Lowney

Producer Simon Monhemius

DOP: Haris Zambarloukos

Editor: Leo King

Production Designer: Clare Clarkson

1st AD: Chris Kelly

Editor: Leo King/Stich

Postproduction: Jason Watt/Finish

Colorist: Paul Harrison

Lead Flame: Jason Watts

Flame: Andy Copping

Flame: Steve Murgatroyd

Lead 3D: Harin Hirani

3D: Alaric Holberton

Postproducer: Louise Unwin

Audio: Ben Leeves/Grand Central

Published: April 2015

St Luke's: 'Can't wait for summer'


Title(s): Can’t wait for summer

Agency: St Luke’s

Agency website:

Creative Director: Al Young

Creative: Gatis Pakalns, Polina Harkin

Additional Credits: Planner: Rose Van Orden

Business Lead: Jonathan Dale

Account Director: Lara Poole

Agency Producer: Chloe London

Media Agency: Vizeum

Production Company: HIS

Director: Wolf + Lamm

Editor: NPD

Published: April 2015

Short Rationale:, the UK’s leading online department store, has launched an integrated campaign created by agency St Luke’s, to promote its spring summer 2015 range.

As the clocks go forward and summer comes into sight, the campaign aims to tap into the widely felt anticipation for summer and the relaxing, carefree life it brings - whether the sun is shining or not. The campaign is focused around enabling women to get everything they need to have the perfect summer anywhere, anytime.

Bluegg: Hokkei branding

Brand: Hokkei

Title(s): Bluegg helps MasterChef finalists launch their Asian food revolution

Agency: Bluegg, Cardiff, UK

Agency website:

Creative Director: Tom Lloyd

Designer: Gareth Strange

Copywriter: Tom Lloyd, Gareth Strange

Illustrator: Gareth Strange

Photographer: Huw Jones, Alex Jenkins

Additional credits: Website Development: Hamish Taplin, Paul Goodfield

Published: 2015

Short Rationale: In 2013 amateur cooks Dale and Larkin took BBC One’s MasterChef by storm, reaching the final and cooking up some incredible food. During their time on the show Larkin, a lawyer, told Dale, a businessman, about a dream he had—to revolutionise the Asian takeaway industry.

Hokkei asked Bluegg to help them realise this dream. From brand strategy and art direction to content and tone of voice, and from typography and illustration to interior and website design, we’ve been involved throughout.

4Creative: Channel 4 'Alien Carr'

Brand: Channel 4

Title(s): Alien Carr

Agency: 4Creative

Agency website:

Creative Director: Chris Bovill, John Allison

Additional Credits: Director: Neil Gorringe

Business Director: Nik Windsor

Producer: Nicola Brown

Group Marketing Manager: Charlie Palmer

Marketing Manager: Clare Sandford


VFX Producer: Dionne Archibald

VFX Supervisor: Michael Gregory

3D Supervisor: Greg McKneally

Colourist: Jean-Clément Soret

Published: April 2015

Short Rationale: Channel 4’s award-winning in-house creative agency 4Creative has produced a new conceptual marketing trail featuring Channel 4 talent as they’ve never been seen before – including Jon Snow’s head atop spinning ties and Alan Carr as an alien!

The fantasy future features five (almost) naked, laboratory grown Spencer Matthews who are seen hitting on a scientist in a clip from Genetically Engineered in Chelsea (the evolution of hit E4 show Made in Chelsea); an armour clad jockey and red eyed racehorse prepare for The Grand National 2120 and Channel 4 News coverage of a royal wedding broadcasts the homosexual newlyweds’ first kiss live from the balcony of Buckingham Palace.

Ogilvy & Mather Paris: Netflix France 'A billboard above the law'

Brand: Netflix France

Title(s): A billboard above the law

Agency: Ogilvy & Mather Paris

Agency website:

Executive Creative Director: Baptiste Clinet

Creative Director: Nicolas Lautier

Art Director: Thomas Defert

Copywriter: Dimitri Deneuville

Photographer: Jeremy Bouchet

Additional Credits: Chief Executive Officer: Philip Heimann

Producer: Francois Phan

Head of Music and Sound: Virgile Stein

Business Director: Anne-Sophie Carbo

Account Supervisor: Laure Bathol

Account Executive: Alexis Valero

Junior Account Executive: Joo-Hyung Lee, Lise Gros

Strategic Planner: Amelie Delacour

Production Company: Mythologies Lab

Producer: Aurore Clinet-Jeannin

Film Production Company: Foxtrot Creative

Producers: Alexis Feltesse, Charles-Eric Carlsberg

Film Director: Thomas Franceschini

Music Production Company: Caleson

Sound Engineer: Yoan Faisy

Music Credits: Epic-Urban-Tales (GUM Collection)

Crush this town mastered (Cezame)

Media Agency: MEC

Managing Partner: Matthieu Delcoustal

Group Account Director: Geoffrey Haya

Published: April 2015

Short Rationale: For the Netflix launch of its Breaking Bad spin off, Better Call Saul, in the French market, Ogilvy Paris pulls off an on-the-ground stunt for a man who is above the law.

Ogilvy created a huge billboard that flaunted, none-other than his truly, Saul-- made from the very pages of the criminal code bible that we all know he so cleverly manipulates his way around. The Agency then hired 2 flat-bed trucks and went mobile with Saul's billboard around Paris -- driving in front of the Parisian law enforcing judiciary systems such as. . . the Law Faculty, State Prison, French Parliament. . .

And, if Ogilvy would have gotten in trouble for the stunt. . . it would have called Saul.

It was disruptive and fun communications around the Netflix content, introducing the Saul character – or in his case. . .lack-of-character--to the Parisians and a boost in on-demand subscriptions.

Jam: Nescafe Dolce Gusto 'The modern art of conversation'

Brand: Nescafe Dolce Gusto

Title(s): The modern art of conversation

Agency: Jam

Agency website:

Associate Creative Director: Iskra Tsaneva, Matt Hardisty

Creative Team: Katy Sumption, Francesca Mather

Additional Credits: Planners: Matt Hardisty, Gemma Clark

Influencer Manager: Gemma Glover

Social Content: Julia Bruskin, Kim Lovell, Mark Allred

Account Team: James Mozolewski, Andrew Wright

Agency Producer: Felicity Cruickshank, Matt Thomas, Jade Bisram

Photographer: Thom Stoodley

Media Agency: Zenith / Jellyfish

Production Company: Indy 8

Director: John Turner

Editing House: Marshall Street Editors

Editor: Toby Conway-Hughes

Post Production: Thank You Mam

Audio Post Production: Factory

Designers: Thom Stoodley

Artwork: Faizal Lulat

Published: March 2015

Short Rationale: Nescafe Dolce Gusto and Jam are launching a digital campaign in the run up to Easter, featuring the popular east London artist, Faizal Lulat, creating bespoke artwork based on bloggers conversations over a cup of NESCAFÉ Dolce Gusto coffee.

Located at London’s oldest coffee house, Jamaica Wine House, the online spot shows the bloggers catching up with each other over coffee talking about their different passions, while Lulat systematically creates colourful pieces of art. One artwork reads, “I seek to inspire”, while another reads; “Outwards I see inwards the laughter of love.”

In addition, coffee lovers will also be able to win their own personal piece of art from Lulat by posting on Dolce Gusto’s Facebook page, five words that best describes them.

Mother London, Edleman, DRUM, PHD: Green & Black's 'Taste & Colour'

Brand: Green & Blacks

Title(s): Taste & Colour

Agency: Mother London

Agency website:

Additional Credits: PR: Edelman

Channel 4 Partnership: DRUM, PHD

Content: Cactus TV

Published: April 2015

Short Rationale: Green & Black’s Organic is unveiling its biggest ever integrated marketing campaign to support the introduction of a new format, the most notable since the brand launched 24 years ago. The brand’s latest THIN range of chocolate bars hit UK shelves in February this year, targeting food lovers with four delicious new flavours, extra colourful packaging and a snappier, more delicate eating experience.

The launch is backed by the Taste & Colour campaign, a two million pound marketing programme combining TV, print and out of home advertising (conceived by strategic Mother London) with a year-long social, PR and event sponsorship calendar that launches on the 13th April. Significantly, this will be the first time in its history Green & Black’s Organic has promoted via TV and will be supported by an exclusive partnership with Channel 4, devised by DRUM and PHD. The collaboration will see the brand reigniting its food positioning and credentials, partnering with five celebrity foodies – Michel Roux Jr, Emilia Fox, Tom Kitchin and Jasmine & Melissa Hemsley – who share the same love and passion of food and colour. The content is being produced by Cactus TV, who have an established pedigree in food programming, and have recently celebrated their 400th episode of Saturday Kitchen for BBC1.

The Taste & Colour campaign will also see the brand activate a nationwide Taste & Colour tour with a bespoke branded van introducing and sharing Green & Black’s Organic with the nation’s foodie hotspots. The first destination will see the brand return to its original roots of Notting Hill, with a major consumer launch event at Portobello Road market. Held on April 23rd – 25th, it will offer visitors a unique chance to experience a host of chocolate-inspired recipes served by Green & Black’s Organic founders Craig Sams and Jo Fairley as well as Taste Specialist, Brandt Maybury.

The event will be followed by a nationwide Taste & Colour experience as the specially-designed Green & Black’s Organic van works in collaboration with local taste experts recreating popular and local recipes giving people the opportunity to sample the new THIN range for themselves.

Libertine: Matalan 'Made for modern families'

Brand: Matalan

Title(s): Made for Modern Families

Agency: Libertine London, UK

Agency website: http://

Creative Director: Mark Riley

Art Director: Mark Riley

Copywriter: Trevor de Silva

Published: April 2015

Short Rationale: Matalan, one of Britain’s best-loved family businesses, has launched a new campaign to champion the brilliance of Britain’s families, as it celebrates its 30th anniversary.

The advert features real life families (86 people and a dog in total) from across the UK, celebrating modern families of every shape and size.

The advert, directed by Dawn Shadforth, is set to a poem voiced by one of the UK’s most famous poets, Roger McGough CBE. The advert was brought to life by independent Soho-based creative agency Libertine London.

Made for Modern Families is an evolution of Matalan’s family offering and has been created by Matalan’s lead agency, Mission Media, in collaboration with multi-disciplinary design studio, Pentagram.

Cheil UK: Samsung 'James and Wilf'

Brand: Samsung

Title(s): ‘James and Wilf’

Agency: Cheil UK, London, United Kingdom

Agency website:

Global Chief Creative Director: Malcolm Poynton (Cheil)

Art Director: Jim Eyre (Cheil UK)

Copywriter: Dave Newbold (Cheil UK)

Additional credits: Director: Rosey

Executive Producer: Ben Schneider

Producer: Tommy Turtle

DP: Colin Watkinson

Production: Radical Media /Fulwell 73

Production Designer: Tom Foden

Media planning & buying: Starcom

Published: April 2015

Short Rationale: Samsung has produced a new piece of online content to coincide with today’s launch of its flagship Galaxy S6 and S6 edge phones. Created by Cheil UK, the video features UK star and host of ‘The Late Late Show’ James Corden.

The ‘James and Wilf’ material has gone live across Samsung’s owned media, digital and social channels to complement the Samsung global created TV ad spot.

Using Corden to bring out the personality of Samsung through a humorous 60 second video, he adopts two personalities to promote the new phones. He plays himself and ‘Wilf’, a hipster director alter-ego who is focused purely on style and looks. It opens with Corden, dressed in a smart suit, highlighting the phones’ Fast Charge and wireless charging capabilities, and the ergonomic metal and glass design.

Alpha Century: Nelsons (Rescue Remedy) 'Take a moment'

Brand: Nelsons (Rescue Remedy)

Title(s): Take a moment

Agency: Alpha Century

Agency website:

Creative Director: Barnaby Girling

Creative and Editor: Louis Tristram

Additional Credits: Production Company: Alpha Century

Account Management: Hugo Felier, Suzi Napier, Holly Paton

Sound: Tim @ Angell

Published: April 2015

Short Rationale: Rescue Remedy’s first ever TV advert debuted on Monday, 6th April to drive awareness of their product range, conceptualised and produced in-house by Alpha Century, with media planning and buying by the7stars. The 20 and 30 second television spots are voiced by acclaimed television actress Emelia Fox.

The advert captures the essence of calm and tranquillity through the "30 seconds of silent brand yellow” and showcases the simplicity and ubiquity of a moment of calm by creating a break within an advert break. Featuring Rescue’s hero products, Rescue Remedy Dropper and Rescue Pastilles, the quietly disruptive TV campaign targets the brand’s key audience of ABC1 women of all ages who recognise the demands of juggling their busy life.

The campaign is the first piece of work Alpha Century has created for Rescue Remedy. The campaign is supported by online and print ads.

BBH London: Robinsons 'They grow up fast, play thirsty'

Brand: Robinsons

Title(s): They grow up fast, play thirsty

Agency: BBH London

Agency website:

Executive Creative Director: Nick Gill

Creative Director: Dominic Goldman

Creative Team: Nikki Lindman, Toby Brewer

Additional Credits: Business Lead: Heather Cuss

Team Director: Rebecca Levy, James Rice

Team Manager: Louise Long, Joanna Rose

Strategy Director: Lilli English

Strategist: Damien Le Castrec

Producer: Natalie Parish

Assistant Producer: Sarah Cooper

Production Company: Park Pictures

Director: Tom Tagholm

Executive Producer: Stephen Brierley

Producer: Fran Thompson

DoP: Luke Scott


VFX Supervisor: Tom Harding

CG Supervisor: Carsten Keller

Grade: MPC

Colourist: Jean-Clement Soret

Editor/Editing House: Stitch

Producer: Katerina Gharraph

Designer: Rob Wilson

Animation: Smoke & Mirrors

Published: April 2015

Short Rationale: To bring to life the ‘Play Thirsty’ platform, the campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst. And as a cornerstone of British family life, Robinsons is always there to quench the thirst we’ve worked up together.

BrandOpus: McCain pack design

Brand: McCain

Title(s): BrandOpus make dinners more delicious with McCain adult range launch

Agency: BrandOpus

Agency website:

Published: April 2015

Short Rationale: BrandOpus has worked with McCain, the nation’s bestselling frozen potato brand, to create a new range designed to appeal to an adult audience.

1+2 person households account for 60 per cent of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand has worked with BrandOpus to develop two delicious new products; McCain Spicy Peri-Peri Fries and McCain Steakhouse Ridge Cut Fries, playing on the big, bold flavours available at casual dining restaurants.

In response to a brief to appeal specifically to adults, BrandOpus cued the restaurant atmosphere with photography evocative of the casual dining experience, whilst a slightly different treatment of the McCain branding differentiates the range from the core McCain proposition.

Stories AG: Triumph 'Find the one'

Brand: Triumph

Title(s): Find the One

Agency: Stories AG, Switzerland

Agency website:

Creative Director: Tobias Fueter

Copywriter: Tobias Fueter

Illustrator: Animation Director: Mike Huber

Additional Credits: Executive Producer Animation: Philipp Zünd, Michael Scheibler

Animation Supervisor: Barthélémy Boirot

Producer Animation: Pica Cubello, Alex Biondi

Photographer: Pascal Walder

Additional credits: Music & Lyrics: Jason Robert Brown

Music Production & Recording: Jeffrey Lesser

Sound Design & Mix: Gian Dolder

Production Design: Peter Scherz

CG Executive Producer: Nicolas De Rosanbo

CG Producer: Pierrot Jacquet

CG Supervisor: Jean-Charles Kerninon

Previz Supervisor: Jérôme Calvet

Executive Producer: Yves Bollag

Producer: Anna Lehmann

Published: April 2015

Short rationale (optional): Triumph has turned to animation for its ‘Find the One’ campaign featuring model Hannah Ferguson.

Running from today (Monday 13 April) across the UK, Germany and Italy, ‘Find the One’ brings to life the experience of finding the perfect fitting bra.

The animation follows Hannah and her two friends on a journey to find ‘The One’, with Tobias Fueter and Yves Bollag of stores AG behind the creation of the animation and its characters.

Grey London: The Sunday Times 'Rich List 2015'

Brand: The Sunday Times

Title(s): The Sunday Times Rich List 2015

Agency: Grey London

Agency website:

Creative Director: Dave Monk, Andy Lockley

Illustrator: Joe

Designer: Ryan Shellard

Additional Credits: Account Team: Katja Giannella, Tim Rogowski, Helene Doukas

Creative Producer: Martin McGinn

Planner: Mike Lean

Production Company: KJA-Artists

Published: April 2015

Short Rationale: The advertising creative by Grey London, part of WPP’s Team News, depicts caricatures of some of Britain’s most famous entries on the faces of yo-yos, playing on the theme of “who’s up, who’s down”. The celebrities featured are Victoria Beckham, Sir Elton John, Lord Alan Sugar, Sir Mick Jagger, Lewis Hamilton and Rory McIlroy.

Pearlfisher: White Oats portfolio architecture and design

Brand: White Oats

Title(s): Portfolio architecture and design

Agency: Pearlfisher

Agency website:

Founding Partner & Chief Creative Officer: Jonathan Ford

Creative Director: Sarah Cattle

Design Director: Jeanette Clayton

Senior Brand Strategist: Jenny Dean

Account Director: Jo Chekroun

Published: April 2015

Short Rationale: Pearlfisher London has redesigned iconic Irish porridge brand, White’s Oats, creating a foundation for the brand to grow beyond Ireland, into the UK. Work spans creative strategy, brand identity, tone of voice and packaging design.

J. Walter Thompson London: Age UK 'No friends'

Brand: Age UK

Title(s): No Friends

Agency: J. Walter Thompson London

Agency website:

Executive Creative Director: Russell Ramsey

Creative Director: Russell Ramsey

Creative: Adam Collins, Mark Campion

Designer: Christian Timmermans

Published: April 2015

Short Rationale: J. Walter Thompson London and Age UK have launched an advertising campaign which responds to the current Facebook 'Friends' posters.

The adverts carry the powerful words 'No Friends' over the portraits of solitary older people.

The campaign promotes vital services provided by the Age UK network. People are invited to text £3 which could help provide older people who feel lonely with companionship, support and advice.

Saatchi & Saatchi: Operation Black Vote posters

Brand: Operation Black Vote

Title(s): Operation Black Vote

Agency: Saatchi & Saatchi London

Agency website:

Executive Creative Director: Andy Jex, Rob Potts

Art Director: Andy Jex

Copywriter: Rob Potts

Photographer: Rankin

Additional Credits: Planner: Richard Huntington

Account Handler: James McCullagh, Marie Deery, Larissa Vince

Producer: Lindsey Stopp, Femi Ladi

Designer: Chris Chapman, Antony Gough

Production Company: In-House

Director: Femi Ladi

Published: April 2015

Short Rationale: Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered with Saatchi & Saatchi London and acclaimed photographer Rankin on a campaign to encourage the BAME community to register to vote in the run up to the UK General Election.

Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the poster campaign, which sees the celebrities turn their skin colour white to demonstrate that if the BAME community does not vote, they are removing the colour and diversity from Britain.

The campaign features four individual posters, each with the strapline: “If you don’t register to vote, you’re taking the colour out of Britain.”

Shillington Graphic Design School: Iconic books & films reimagined

Brand: Shillington Graphic Design School

Title(s): Students reimagine iconic books and films as handmade works of art

Agency: Shillington Graphic Design School

Agency website:

Additional Credits: The Party Cook Book: Ralph Bachir (New York)

Melway Greater Melbourne Street Directory: Sinead Murphy (Melbourne)

The Lion, the Witch and the Wardrobe: Rachel Hunter (London)

The Jungle Book: Melissa Martin (Sydney)

Slaughter House Five: Gorka Gondra (New York)

The Little Friend: Frankie Young (Brisbane)

Wall Street: Elly Knott (Manchester)

Norwegian Wood: Cindy Angela Lim (Melbourne)

My Fair Lady: Bekky Halls (Melbourne)

The Adventures of Tintin: Amanda Willmot (Brisbane)

Published: April 2015

Short Rationale: Some of the world’s most iconic books and films have been reimagined in stunning style, with a series of beautiful handmade covers and posters.

Students at international graphic design school Shillington stepped away from the computer for the challenge, instead relying on traditional illustration and craft skills to produce each cover and poster by hand.

Among the titles given the raw, handmade treatment were The Lion, the Witch and the Wardrobe, The Adventures of Tintin, The Jungle Book, My Fair Lady and Wall Street.

All the work was created as part of the full-time graphic design course at Shillington, which has campuses in the UK, USA and Australia.

R Design: tastesmiths rebrand

Brand: tastesmiths

Title(s): Rebrand

Headline and copy text (in English): R Design creates branding and packs for the tastesmiths.

Agency: R Design, London, England

Agency website:

Creative Director: Dave Richmond

Art Director: Scott Keightley

Photographer: James Murphy

Published: April 2015

Short rationale: The brand was poised to take the next step in its development and grow from being a small range of DIY curry kits sold exclusively on line to a nationally distributed retail brand with an expanding range of products. To help achieve this, the brand identity and design needed to be overhauled.

R Design was tasked to come up with a strategy, naming and brand identity design to accurately reflect the brand proposition and the values of the founders Sally Hares and daughter Stef. This included creating the packaging and developing the website design.

Taylor Herring: Samsung UK 'The modern face of technology'

Brand: Samsung UK

Title(s): Face of Modern Technology

Agency: Taylor Herring, London, UK

Agency website:

Creative Director: Peter Mountstevens

Copywriter: Lora Martyr

Artist: Hikaru Cho

Photographer: Jim Marks

Published: April 2015

Short Rationale: Samsung have teamed up with the acclaimed Tokyo-based artist Hikaru Cho to create a series of new images inspired by their new phones, the Galaxy S6 and S6 edge. The surreal artwork depicts the British attitude towards self-editing as well as advances in communications technology and design.

Her 6 new designs represent different features the phones offer such as wireless charging capabilities and super fast charging (10 minutes charging = up to 4 hours battery life). The work also includes designs that nod to the modern fashion of filtering photos, as well as the physical design of the Galaxy S6 edge, which features a three-sided display. Her final designs include ‘Filter Face’, ‘Wireless Charging’, ‘Super fast Charging’, ‘Swipe’ ‘Flat Face’ and ‘Edge’.

The campaign was devised and executed by creative comms agency Taylor Herring.

Ines Van Gennip, Marketing Director of IT & Mobile, Samsung UK and Ireland says “It was incredible working with such an innovative artist. It was interesting to see how she interpreted our designs as well as using the phones’ capabilities for further inspiration. With the ever evolving nature of technology, it seems fitting that we work with an artist who is so ground breaking with her work, as well as maintaining a personal element through her use of the body as a canvas. Essentially it reflects what we try to achieve as a company; bringing great advances to personal technology.”

Ogilvy & Mather: Pizza Hut 'Classic Crust'

Brand: Pizza Hut

Title(s): Classic Crust

Agency: Ogilvy & Mather

Agency website:

Executive Creative Director: Gerry Human

Art Director: Miguel Nunes

Copywriter: Simon Lotze

Additional Credits: Chief Strategy Officer: Rebecca Moody

Planner: Matt Box

Account Lead/Managing Partner: Laurence Sassoon

Account Director: Jawad Ashraf

Account Manager: Joey Grigg

Director: Jeff Low

Production Company: Biscuit Filmworks

Producer: Tanya Higgins

Post Production: Gramercy Park Studios

Media Agency: Starcom

Published: April 2015

Short Rationale: The comical TV-led campaign, which broke 15 April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.

The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.

AMV BBDO: Thunderhead 'The Thunderhead'

Brand: Thunderhead

Title(s): The Thunderhead

Agency: AMV BBDO

Agency website:

Creative Director: Paul Brazier

Art Director: Paul Brazier

Copywriter: Paul Brazier

Additional Credits: Agency Account Man: Clive Tanqueray, Krista Nelson

Agency Producer: Yvonne Chalkley, Francine Linsey, Holly Pienaar

Media Agency: All Response Media

Production Company: MJZ

Director: Rocky Morton

Production Company Producer: Chris McBride

Post Production Company: Framestore

Audio Post Production: Wave

Digital Design Company: Territory

Published: April 2015

Short Rationale: In the film you see an awkward and unknowledgeable car salesman trying to sell a car to a woman he knows nothing about. Suddenly, The Thunderhead storms through the car showroom in a flurry of mist and smoke. He looks like a cross between a mythical Norse God and a superhero. His job is to inform the salesman and provide him with the customer’s details as well as use the knowledge he has to intuitively suggest other services / products that she might like.

You see Thunderhead pick up the car salesman and cradle him as if he is a baby. The salesman sucks hungrily at our hero’s nipples – taking the nourishment of customer knowledge and insight straight from The Thunderhead’s core. We see him transmit all the information the car salesman needs from his nipples in order to enlighten him to the customer’s desires. Once the salesman is pumped and primed and able to close the sale – Thunderhead’s job is done and he leaves in a swirl of mist and cloud heading off to another business that needs his expertise. By this stage he has inherited a phalanx of followers who are similarly enlightened about customer engagement.

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