Adam&EveDDB has taken a bold new approach to teatime in McCain’s latest advertising push, crowned ad of the week by our UK Creative Department readers.
Along with the help of ten real families from across the UK Adam&EveDDB has set out to encourage families to reappraise the occasion of teatime.
The unscripted, fly-on-the wall style creative features everything from roller-skating kids to dogs at the dinner table, showcasing the everyday joys of the family meal in homes up and down the land.
Don’t miss your chance to choose next Monday’s Ad of the Week, choose your Creative Department favourite here. The top performing advert will be awarded the Ad of the Week accolade next Monday.
Executive Creative Director: Ben Tollett, Emer Stamp, Richard Brim
Creative Director: Aidan McClure, Laurent Simon
Art Director: Steve Wioland
Copywriter: Matt Woolner
Additional Credits: Planner: Nick Hirst
Media agency: PHD
Media planner: PHD
Production company: Moxie Pictures
Director: Neil Gorringe
Editor: James Rosen at Final Cut
Soundtrack name and composer: Thieving Magpie, Gioacchino Rossini
Audio post-production: Jungle
Photographer: Emma Hardy
Photographer's agency: Creative Blood
Retouching company: Stanley’s