Ad of the Week: McCain - Real Teatimes

Adam&EveDDB has taken a bold new approach to teatime in McCain’s latest advertising push, crowned ad of the week by our UK Creative Department readers.

Along with the help of ten real families from across the UK Adam&EveDDB has set out to encourage families to reappraise the occasion of teatime.

The unscripted, fly-on-the wall style creative features everything from roller-skating kids to dogs at the dinner table, showcasing the everyday joys of the family meal in homes up and down the land.

Don’t miss your chance to choose next Monday’s Ad of the Week, choose your Creative Department favourite here. The top performing advert will be awarded the Ad of the Week accolade next Monday.

Executive Creative Director: Ben Tollett, Emer Stamp, Richard Brim

Creative Director: Aidan McClure, Laurent Simon

Art Director: Steve Wioland

Copywriter: Matt Woolner

Additional Credits: Planner: Nick Hirst

Media agency: PHD

Media planner: PHD

Production company: Moxie Pictures

Director: Neil Gorringe

Editor: James Rosen at Final Cut

Soundtrack name and composer: Thieving Magpie, Gioacchino Rossini

Illustrator: N.A

Post-production: MPC

Audio post-production: Jungle

Photographer: Emma Hardy

Photographer's agency: Creative Blood

Retouching company: Stanley’s

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