The New York Times has underlined a newfound emphasis on the importance of digital ads by promoting its advertising head Meredith Kopit Levien to the position of chief revenue officer.
Levien is widely acknowledged as the individual who introduced native advertising to the publication and will now take on a wider responsibility handling the consumer business.
Mark Thompson, chief executive of the New York Times said in a staff memo: “I have come to believe that, like product and technology, unifying the responsibilities of advertising and marketing under single leadership will offer us the opportunity to more effectively balance the needs and accelerate the progress of both groups.
”It will also enable us to speak with one voice to the market about our revenue objectives.”
Levien joined the newspaper in 2013 from Forbes Media where she served as the chief revenue officer. Her promotion is effective immediately.
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