RyanAir has released a campaign to celebrate its 30th anniversary, using a split screen effect to good use to show the difference between the modern era and when the brand first launched.
Featuring the music to Ah Ha's 'Take on Me' in an effort to evoke memories of the Eighties, the advert highlights just how far the brand has come over the decades as well as how far airtravel has developed too.
The advert succeeds in raising a smile for anyone old enough to remember the decade fashion forgot and concludes with the line 'RyanAir; 30 Years of Low Fares'.
Project name: Ryanair ‘History’
Creative Partner: Brian Cooper
Creative Director: Nathan White
Creative Director: Ben Daly
Exec Partner: Toby Horry
Producers: Sally Alekna and Paula Mackersey
Business Lead: Josh Harris
Account Director: Massimo Fiori
Account Director: Freya Page
Planner: Nathan Rogers
Production Good Egg