Secret Escapes first campaign from Karmarama features Downton Abbey star

By Jennifer Faull | Deputy Editor

April 17, 2015 | 2 min read

Secret Escapes has brought in former Downton Abbey actress Jessica Brown-Findlay to front a new campaign as it ramps up its drive efforts to be a £1bn brand within the next four years.

It is the first work to be developed by Karmarama after it was appointed to the account earlier this year and builds on the success of Secret Escapes’ previous campaign, which ran for over three years.

The new advert is centred around the concept of the feeling members experience when they get a discounted luxury holiday and carries the hashtag #SmugFace to drive consumer engagement.

Alex Saint, chief executive of Secret Escapes, said the brand has reached a crucial phase in its development having expanded internationally and gathering over 10 million members.

“Now feels like the right time to launch our latest TV advertising campaign with the newly appointed, Karmarama, to showcase the breadth of the holidays we have to offer,” he added.

“Our members love sharing stories of their surprise and excitement when they manage to snap up luxury holiday at up to 70 per cent off so we wanted to have some fun in capturing this sentiment in our new series TV creative, using the hashtag #SMUGFACE.”

The creative will launch on national TV this Saturday 18 April.

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