Reebok allows consumers to virtually run through San Francisco with Instagram ‘Hunt for the pump’ campaign

Reebok has launched an Instagram-based campaign which allows followers to virtually run through San Francisco for a chance to win a pair of Reebok ZPump Fusion sneakers.

The social game takes users on a virtual run through San Francisco with pictures of major city landmarks. Within each picture is a hidden Pump ball. Once users find the ball in a picture, they like the post, and move on to the next landmark.

“Hunt For The Pump is an original and creative way for Reebok to use Instagram to reward the running community and have some fun with the platform,” said Yan Martin, Reebok’s vice president of global brand communications. “San Francisco is one of the greatest running cities in the world and Hunt For The Pump showcases some great landmarks featured in the images.”

To play, users are asked to follow the @zpump_startingline Instagram account.

The campaign will run till 11 May.

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