Hewlett Packard has appointed Visa's brand chief Antonio Lucio as chief marketing officer (CMO).
Lucio, who has overseen Visa's global branding and marketing activity for the past eight years, will lead marketing for the the PC and printer arm - HP Inc, that is set to split off from the rest of the business later this year.
In this role, he will work with HP Inc.’s leadership team to build brand loyalty and drive sales.
Dion Weisler, executive vice president, HP Printing & Personal Systems and future chief executive of HP, said: "Antonio's vision for a world-class marketing organization and comprehensive experience cultivating iconic global brands make him the perfect leader to join our team and take the HP mission forward.
“Since announcing our plans to separate we have made great progress in designing how HP Inc. will operate in order to foster an entrepreneurial spirit that is built around innovation and quality.”
At Visa, he was responsible for global brand and product marketing along with global communications. He served as CMO in 2008 as the company prepared for its IPO.
Earlier in his career he held marketing roles at companies including PepsiCo, P. Morris Kraft, Del Monte, and Procter&Gamble.