Thunderhead launch film to target CMOs during Mad Men ad break
Cloud-based software platform Thunderhead has turned to AMV BBDO to launch its service to chief marketing officers in the UK during the ad break of tonight’s (Thursday 16 April) Mad Men on Sky Atlantic.
The advert shows an awkward and poorly informed car salesman trying to sell a motor about to a woman he knows nothing.
As the sale takes a turn for the worst, ‘Thunderhead’ storms into the showroom to give the salesman the customer’s details and the knowledge that will help secure a sale.
Gav Thompson, chief marketing officer at Thunderhead, commented: “We are a cheeky British technology upstart who are lucky enough to have the best customer engagement software in the business world.
"We asked AMV to develop an idea for us that would ensure that CMO’s became aware of our unique customer engagement capability and our ability to deliver happy customers. We also liked the idea of a product demo that was a bit bonkers. AMV have delivered that in spades.”
Paul Brazier, chief creative officer and chairman at AMV BBDO, added because the service is “ingenious and intuitive but it’s also very complex” it demanded a “simple and striking idea”.
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