Mizuno USA names 22squared as agency of record

Global sporting goods company Mizuno has announced that 22squared will serve as the agency of record for its American branch.

22squared replaces McKinney and will now take care of Mizuno USA’s advertising as well as creative, strategy, media planning and buying, content creation, and social media.

New brand campaigns are set to launch in spring of 2016 to coincide with buying season for running and golf.

Bob Puccini, president of Mizuno USA, said: “Being able to micro-target consumers and inspire in the social space is critical to our future success and brand evolution. Moreover, at Mizuno, we are guided by our belief in sports’ ability to enhance and transform people’s lives for the better. We are confident that 22squared will create exciting and compelling messages that bring this belief to life.”.

22squared is based in Atlanta. Its other clients include Publix, Baskin-Robbins, and American Standard.

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