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Figleaves.com lays out plans to become 'ultimate' destination for lingerie in personalisation push

Lingerie e-commerce business Figleaves.com has made a play to become the "ultimate" online destination for lingerie and swimwear as it implements a new personalisation strategy.

The brand is working with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. The idea is that Figleaves.com will then be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value, while creating a more engaging overall shopping experience for consumers.

Tom Fitzgibbons, head of web and insight at Figleaves.com said: “Currently, over 1.2 million shoppers visit the Figleaves.com website each month. By tapping into their existing customer data and shopping patterns, and combining this with our advanced data analytics expertise, Figleaves.com will be the ultimate online destination for lingerie and swimwear in the UK and internationally."

Marks & Spencer, John Lewis, Dixons Retail and Monsoon Accessorize are also using RichRelevance's technology to ramp up personalised, curated experiences.

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