Partners Andrews Aldridge opens dedicated luxury division
Marketing communications company Partners Andrews Aldridge has opened a new luxury division to appeal to brands working in the space.
Named Cocoon, the division will work to create highly personal and connected experiences for luxury brand customers and will be run by Partner’s creative partner and chairman Steve Aldridge, strategy director Erminia Blackden and managing partner Paul Vallois.
Part of the Engine Group,Cocoon will incorporate the luxury expertise and experience from across the company and provide strategic research and insight into the luxury sector in a bid to better engage with the thoughts, feelings and actions of affluent consumers.
Commenting on the new division Aldridge said: “Customers have high expectations when it comes to engaging with luxury brands. But often these brands fail to provide a truly unique experience across all touchpoints. We want to help provide brands with genuine, personal experiences that tell captivating stories, and connect with audiences in rich, deep and meaningful ways.”
Engine's luxury clients include Rolls Royce, Corinthia Hotels and The Glenlivet.