Operation Black Vote enlists Sol Campbell, Tinie Tempah, David Harewood and Ade Adepitan to ensure UK minorities vote
Operation Black Vote has enlisted black celebrities to ensure minority voters are registered to vote in the 2015 general election.
The campaign by Saatchi & Saatchi London was conceived to encourage black, Asian, and minority ethnic (BAME) UK citizens to vote.
It had prominent celebrity names attached including Sol Campbell, Tinie Tempah, David Harewood and Ade Adepitan.
The posters state: “If you don’t register to vote, you’re taking the colour out of Britain.”
The creative sees the black celebrities turned white, to imply the removal of colour of Britain.
Homeland actor David Harewood added: “If you want change, you have to vote for it. In order to vote, you have to register. We can’t continue to stand on sidelines of the British democratic system, we are a part of it and our voices matter.
‘Because if you’re black or Asian and you haven’t registered to vote, you’re actually taking the colour out of Britain – and quite frankly that looks ridiculous. I know you don’t feel represented by politicians. But the thing is if you’re not registered to vote, they won’t ever listen, it’s a chicken and egg.
"Because as soon as you register, they listen. You matter."
The campaign was also accompanied by a social media push and outdoor activity on billboards around London.
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Saatchi & Saatchi
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