Modern Marketing

M&S, River Island and Topshop unite for Fashion Targets Breast Cancer


By Natalie Mortimer | N/A

April 15, 2015 | 2 min read

Brands including M&S, River Island, Topshop and Warehouse have come together to produce a curated collection of items for Breakthrough Breast Cancer's 2015 Fashion Targets campaign.

Now in its 19th year, the initiative aims to bring the world of fashion together to raise funds for the charity's research into the disease

For the 2015 poster campaign, Fashion Targets Breast Cancer has tapped a number of famous faces including musician Foxes, model and presenter Abbey Clancy, Victoria’s Secret Angel Lily Donaldson and model and musician Alice Dellal.

Shot by photographer Simon Emmett, the billboard campaign will be complemented by a series of short films featuring the celebrities and is filmed production company Spring 69.

Fashion Targets Breast Cancer was founded by Ralph Lauren in 1994. Other retailer partners include Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company.

Prices for the collection range from £2.50 to £189 and each piece carries a minimum 30 percent donation to Breakthrough’s work.

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