John Hobson joins isobel as head of content from The&Partnership

The&Partnership’s John Hobson has joined isobel as its head of content.

Of the appointment, Paul Houlding, isobel managing partner said: “Our mission is to help build a client’s brand in whatever channels are most appropriate. And we can only do this if we have the best brains around the table.

“John has one of the most interesting and varied backgrounds in content having started over a decade ago with ITN and I can’t think of a better person to develop our offer going forward”.

Hobson added: “We don’t live in a world of 30 or 60 second TV spots anymore. Modern brands tell stories using many different formats, tailoring the creative work each time to be fit for the medium. What attracted me to isobel was the shared belief that the best work and value for our clients comes from one team, fluent in all the platforms and happy to build ideas around them from takeoff.”

Prior to The&Partnership, Hobson spent time with creative communications agency Splendid working as its digital director.

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