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Burberry Cara Delevingne Retail

Burberry credits marketing drive around heritage products for double digit growth


By Natalie Mortimer | N/A

April 15, 2015 | 2 min read

Burberry has credited marketing efforts focussed on its core heritage trench coats and scarves with double digit growth in the Americas and Europe, Middle East, India and Africa.

Overall it noted a nine per cent rise in revenue to £1.4bn.

The luxury fashion brand said further investment and innovation in ponchos drove "exceptional growth" in the second quarter with good consumer and media interest in its wider personalised poncho range.

Christopher Bailey, chief creative and executive officer, called performance in the quarter "robust" despite an "uncertain" external environment.

"We anticipate external challenges will continue in the current year, but remain confident in our long-term strategy to build the Burberry brand and business globally," he said.

However, Burberry reported low-single digit sales growth in Asia Pacific, “with further deceleration in Hong Kong," a trend seen across the luxury sector which has been hit by weak demand in a usually strong market and increase in grey market activity.

Burberry Cara Delevingne Retail

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