15 April issue of The Drum – from plastic bricks to real-world sex


By The Drum Team | Editorial

April 15, 2015 | 2 min read

This issue The Drum takes a look at the fall and rise of Danish toymaker Lego and we catch up with Make Love Not Porn founder Cindy Gallop.

Brick by brick

An exploration of Lego’s transformation, from breaking point to the world’s biggest toymaker, with a consumer centric approach at its heart.

Best foot forward

How Adidas is bringing connectivity to its products in an attempt to generate more direct-to-consumer channels.

A really smart home

Belkin’s chief marketing officer on the brand’s connectivity efforts and its contribution to the internet of things.

Selling real-world sex

Cindy Gallop knows that sex sells – she has 350,000 members on her Make Love Not Porn website. Now she wants brands to get involved too.

This issue also includes:

  • Creative Department – a round-up of the best new creative work as voted for by our readers, featuring Form, M&C Saatchi, GSD&M, AMV BBDO and Grey London
  • A question of trust – a look at some of the latest trends in data and analytics.
  • Directing data – how brands are combining data and programmatic for better results.
  • Back Chat – a catch up with Shell Retail’s Fiona Low, who talks House of Cards, inspiration and compulsory sabbaticals.


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