Will.i.am and Coca Cola bring W Hotels onboard for Ekocycle partnership
Will.i.am and Coca-Cola have inked a partnership with W Hotels to introduce the pair's sustainable brand Ekocycle to W Hotel rooms internationally.
As part of the deal the hotel brand, part of of Starwood Hotels & Resorts Worldwide, will use Ekocycle branded sheets made in part from recycled plastic bottles. Each king-size sheet set uses approximately 31 recycled 500ml plastic bottles - which equates to more than 268,000 plastic bottles across all W Hotel beds in North America.
In addition W Hotels and Ekocycle will install a Mobile Charger and Accessory Valet (MCAV), a multi-tasking USB charging device that also acts as a jewellery/watch stand and an alarm clock, on each bedside table.
Developed by Miniwiz, an engineering firm from Taipei focused exclusively on post-consumer recycled material design applications, the MCAV is partially created out of three recycled plastic bottles and is available in six colours, including gold, red, hot pink, black, white and silver.
"W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road," said Sarah Doyle, global brand director of W Hotels Worldwide.
"Working with Will.i.am and Coca-Cola's Ekocycle brand allows us to 'change' our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time."
Originally launched in the US last year, Ekocycle was exclusively introduced into the UK in Harrods last month. The brand’s ambition is to educate and empower consumers to proactively seek out more sustainable lifestyle choices, by identifying everyday household products and recycling them into wearable and useable items within fashion and design.