Snapchat has ceased sales of Brand Stories, an ad platform that allowed brands and marketers to share content with users who aren’t following them.
The service was debuted last October, when Universal Studios ran a trailer for the film ‘Ouija’.
The move doesn’t seem to be from lack of interest, as many advertisers are keen to use Snapchat to reach younger demographics.
Rather, Snapchat seems to be reworking the aesthetics of the platform.
“We’re always fine tuning to ensure we deliver the best possible experience for our community,” it said in a statement, hinting that perhaps Brand Stories may resurface slightly different from before.
Still, Snapchat has plenty of advertising options available, including Discovery, a content advertising app that charges some advertisers paying as much as $100,000 per day.
Sign up for The Drum's Daily US newsletter to keep up with the latest in American marketing and media.