Bauer Media UK has named Linda Smith as interim chief operating officer of Bauer Advertising.
The appointment, which is on a 12-month basis, sees Smith take up work immediately, reporting to group managing director, advertising, Richard Dunmall.
“Linda is highly regarded across the media industry and I am delighted to welcome her to the Bauer Media UK business. I have no doubt that her outstanding experience will be invaluable as she supports our focus on sales and operational excellence to ensure we continue to deliver a best-in-class service to our clients as a vibrant and creative commercial partner,” commented Dunmall.
Paul Keenan, chief executive, Bauer Media UK, added Smith’s “wealth of knowledge and experience” would make her a “brilliant addition” to Bauer Advertising’s senior team.
Of the appointment Smith said: “Bauer has long been a company which I have admired - both for its exceptional brand portfolio and its talented people. I am delighted to be joining Richard's team which is so focused and invigorated by the ambition of delivering excellence in all areas.”
Prior to Bauer, Smith has held positions such as UK chief executive officer at Starcom MediaVest, interim chief executive officer/executive chairwoman of RadioCentre/RAB as well as commercial and marketing positions at Capital Radio and, most recently, Centaur Media.