The British Interactive Media Association (BIMA) will be judged by a panel including Caroline Stephens, digital marketing director of J&J EMEA, James Bassett, head of digital creative at Sony Music Entertainment and Tom Barker, head of digital at the National Trust.
This year has seen BIMA introduce a number of new awards categories, including awards for Best Work on a Smaller Budget and Best Single Execution, plus premium awards for Agency of the Year and Brand of the Year.
Adam Graham, chair of BIMA and managing partner of Cactus, said: “We can’t wait to review the entries and celebrate and reward the best in British digital at our awards party later this year.”
BIMA has also introduced some new eligibility conditions this year.
In the sector categories entrants can now put forward work that launched on any date earlier than 10 May 2014, provided that the brief had customer loyalty as a primary objective and an iteration or improvement has been rolled out since that date.
The awards have also extended the deadline for its 2015 awards until midnight on 1 May.